I like to invest in growth equities using my Stocks and Shares ISA. The tax benefits provided by this wrapper mean I do not have to worry about any capital gains tax on these assets if they appreciate substantially. And with that in mind, I have recently been taking a closer look at the Moderna (NASDAQ: MRNA) share price. 

Stocks and Shares ISA investment

Before 2020, few investors had heard about this enterprise. Outside of the biotechnology industry, the company was relatively unknown. However, it shot to fame after its coronavirus vaccine became one of the first to receive approval last year. 

Syringe and vial on blue background

Since then, the company has become a household name. The Moderna share price has reflected this growth. The stock has risen a staggering 1,800% since the beginning of 2020. 

As the company’s vaccine has been rolled out around the world, sales and profits have jumped. For the … Read more

Some investors avoid the FTSE 100 index when looking for stocks to buy because of its association with so-called old-world companies. These are oil firms, banks and miners, to name a few.

However, I think this is a mistake. Many blue-chip stocks in the index have no association with these industries.

I would concentrate on these companies when looking for shares to buy in the UK’s leading stock index.

FTSE 100 index leaders

The first company I would buy is one of the UK’s most prominent tech groups, Sage (LSE: SGE). This accounting software provider is in the middle of a transition. A decade ago, clients paid for the firm’s software CDs, which worked well, but revenues were lumpy.

For the past few years, the company has been moving to a subscription-based model. Buyers sign up for a monthly subscription, which provides a steady stream of recurring revenues for … Read more

With U.S. News declaring it the number one job in sales and marketing, and a median average salary of around $142,000 in the U.S., it’s no surprise that people are looking at how to become a marketing manager.

Perhaps you want to move up the ranks at your current company, or maybe you’re looking to change careers. Before you invest the time and effort it takes to get into the role, it’s essential to understand the responsibilities it entails.

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion.

Everything you need to know about the marketing manager role

Marketing managers can be called various things depending on the company. Some companies refer to individuals carrying out general marketing tasks … Read more

The FTSE 250 passed a key moment this week, reaching its highest level ever. In doing so, it’s trashed the FTSE 100 over the past decade and more. Today, I want to examine a number of specific reasons investors might choose stocks from one index over the other, and why conventional ideas might not necessarily make sense.

I’m going to start with safety. The conventional wisdom is that the huge companies in the FTSE 100 are the ones to go for to preserve capital. After all, Warren Buffett’s first rule of investing is: never lose money. And he knows what he’s talking about.

As a general rule of thumb, I’d say the idea that FTSE 100 stocks are safer makes sense. But then, the FTSE 100 is home to Rolls-Royce and International Consolidated Airlines, both of which have lost a packet for their shareholders. In the FTSE 250, meanwhile, … Read more

The phrase “cross-channel advertising” can sound intimidating to some folks, but the concept is actually quite simple. While multi-channel marketing uses multiple channels (paid search, organic search, and social media, for example) to reach your audience, cross-channel uses those multiple channels to provide more of a connected experience for your audience. So even as they cross back and forth between channels, they’re still on one cohesive customer journey.

Cross-channel marketing comes with many benefits, like increased engagement, better insights, and a stronger brand—but that’s if you do it right. So for today’s post, I’m going to cover seven common cross-channel marketing mistakes to avoid, so you can get the most out of your strategy. They include:

  1. Delivering inconsistent messages
  2. Promoting the same offers on every channel
  3. Having the same KPIs for every channel
  4. Being rigid with budget
  5. Creating inconsistent retargeting audiences
  6. Not using a single source of truth for
Read more