Several years ago, I tried to open one of these newfangled online banking accounts. Seemed so simple. STOP. Seemed so logical. STOP. Seemed so straightforward. STOP. Despite my best efforts as a reasonably tech-savvy person (not as good as my husband or my 23-year-old, but pretty good), I abandoned ship after about the seventh step, and I was nowhere near getting an online account. I appreciate the need for information (especially for a bank account), and the various legal disclaimers that are required, but the claim of a “1-2-3” process here was false advertising at its most extreme.
And while I think it’s easy to blame government regulation and legalese, some of the information was clearly requested to enable further marketing efforts down the line. Hey, I’m a marketer, I get it. But common sense dictates you get to know someone before you take a deep dive into their personal … Read more