The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928
The Coca‑Cola Company and the International Olympic Committee (IOC) are teaming up to promote their shared values and introduce Gen Z fans to the Olympics through the “I Belong Here” digital platform launched ahead of the Tokyo 2020 Olympic Games.
“Whether you’re an athlete, a volunteer, a fan or a first-timer, there’s a place for you to express yourself and get involved here,” the digital film kicking off the “I Belong Here” platform proclaims.
The company’s “I Belong Here” includes a series of co-branded digital experiences promoting diversity and unity. Fans can create a personal digital banner illustrating their values and identity through the “My Flag Belongs Here” tool. Additional activations include the “My Story Belongs Here” Instagram filter and the “My Style Belongs Here” feature enabling users to “recreate” iconic Olympic moments with graphics … Read more