The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928

The Coca‑Cola Company and the International Olympic Committee (IOC) are teaming up to promote their shared values and introduce Gen Z fans to the Olympics through the “I Belong Here” digital platform launched ahead of the Tokyo 2020 Olympic Games.

“Whether you’re an athlete, a volunteer, a fan or a first-timer, there’s a place for you to express yourself and get involved here,” the digital film kicking off the “I Belong Here” platform proclaims.

The company’s “I Belong Here” includes a series of co-branded digital experiences promoting diversity and unity. Fans can create a personal digital banner illustrating their values and identity through the “My Flag Belongs Here” tool. Additional activations include the “My Story Belongs Here” Instagram filter and the “My Style Belongs Here” feature enabling users to “recreate” iconic Olympic moments with graphics … Read more

The FTSE 100 has stabilised following the wobble it experienced just under a fortnight ago. But investor appetite for UK shares hasn’t exactly roared back into life. Concerns over the Covid-19 crisis, and what this means for the British (and indeed world) economy remain high.

I don’t plan to stop buying FTSE 100 stocks though. There are plenty of blue-chip UK shares I think will provide big long-term returns regardless of any hiccups in the fight against Covid-19. In fact I’m lining up some top Footsie stocks to buy in August.

A high-risk FTSE 100 share

I’m still not convinced to buy shares in British Land Company (LSE: BLND) in August, however. The high street remains under extreme pressure due to lingering fears over infections and the rise of e-commerce. A British Retail Consortium study has shown that one in seven shops in Britain now lies vacant, a worrying statistic … Read more

Have you ever purchased something on an impulse simply because of an ‘only two remaining’ message? Or because that 60% off expires in just a few hours?

The majority of us have. And it’s not always because we needed or wanted the item. So, why?

People always want what they can’t have. It’s human nature. People fear missing out aka, FOMO, and that is precisely what motivates them to act. So, how can you employ this into a business strategy to help your company grow?

Easily actually. However, this strategy isn’t for every business but can be pretty successful when done correctly.

Follow me, and I’m going to take you through what scarcity marketing is, why it works, and how to apply it to your business.

What is Scarcity Marketing?

Scarcity marketing is a marketing technique based on the principle that people want what is difficult to obtain. It includes … Read more

The American Eagle ‘Jeans Forever’ campaign is aimed at getting people excited to show off new styles as they head back into the world together

American Eagle Outfitters, Inc. has announced the launch of the brand’s Back-to-School (BTS) ‘21 ‘Future Together. The ‘Jeans Forever’ campaign is aimed at getting people excited to show off new styles as they head back into the world together.

Actors Caleb McLaughlin and Jenna Ortega join AE’s current headliners Addison Rae, Chase Stokes and Madison Bailey, for a cast that represents authenticity and optimism. New fashion trends coupled with innovative designs, fits, and fabrics inspire customers to make a statement in their AE Jeans.

This back-to-school season, AE will continue to lead the industry through innovative virtual shopping experiences with partners Snapchat and Bitmoji to connect with customers through augmented reality and digital expression.

“As we celebrate the excitement of being back together, American Eagle’s … Read more

Diversity, equity, and inclusion (DEI) challenges exist everywhere, and most businesses aim to be fair in the areas they control — hiring, promotions, and pay. But they stop short of trying to actually solve the problems that create these challenges in the first place. We believe, however, that businesses are uniquely positioned to help solve these problems — and not just in the areas they control. Businesses have the power and the resources to do way more than they’ve been doing — and likely way more than HR and CSR leaders ever thought possible.

A recent Salesforce-sponsored webinar, How to Bring Systemic Change to DEI Challenges, included three speakers: Alexandra Siegel, a Salesforce specialist who leads the company’s equality content and enablement team; Iris Ivana Grant, Founder and CEO of The Genési Group; and myself as the moderator. We discussed the state of today’s world, as well as a … Read more