Lowe Lintas Mumbai shares the resilience of children across India who have patiently waited for Covid-19 lockdowns to end with some help of Hershey’s
Hershey’s has recently launched a campaign, which presents a unique and positive point of view to the current context. Brand Hershey’s salutes and embraces the Little Champs, who spent the series of lockdowns patiently by staying indoors. Conceived by Lowe Lintas Mumbai, the film brings alive Hershey’s positioning of #DipthemomentinHershey’s and being #BetterTogether while being #HappyatHome.
The unending lockdowns have brought with them unprecedented challenges, especially for parents. Although balancing household chores with their child’s online schooling whilst working from home must not have been an easy task, it is the children who have surprised everyone with their resilience. Their cheery smiles and playfulness have acted as beacons of hope in their own little ways.
“The lockdowns have been difficult for parents. It has made … Read more