Month: June 2021

Hershey’s salutes and embraces the resilience of children across India

Balmon Hyper 2 years ago

Lowe Lintas Mumbai shares the resilience of children across India who have patiently waited for Covid-19 lockdowns to end with some help of Hershey’s

Hershey’s has recently launched a campaign, which presents a unique and positive point of view to the current context. Brand Hershey’s salutes and embraces the Little Champs, who spent the series of lockdowns patiently by staying indoors. Conceived by Lowe Lintas Mumbai, the film brings alive Hershey’s positioning of #DipthemomentinHershey’s and being #BetterTogether while being #HappyatHome.

The unending lockdowns have brought with them unprecedented challenges, especially for parents. Although balancing household chores with their child’s online schooling whilst working from home must not have been an easy task, it is the children who have surprised everyone with their resilience. Their cheery smiles and playfulness have acted as beacons of hope in their own little ways.

“The lockdowns have been difficult for parents. It has made … Read more

Why We Celebrate Pride Month & 4 Ways to be a LGBTQ+ Ally

Balmon Hyper 2 years ago

As we come to the end of Pride month, it is important to take the time to reflect on this symbolic time of the year. Pride is not just a celebration of LGBTQ+ voices, culture, and experiences — it also creates visibility for under-represented groups and encourages us all to be our authentic selves. It represents an ongoing movement for equality and highlights issues the community still faces today.

The parades, marches, and other Pride events that take place in June, with the rainbow flag as uniting symbol, were born from those who fought for equality for the LGBTQ+ community since the Stonewall riots in June, 1969. Despite the progress that has been made worldwide, there is still a long way to go in the fight for equality.

Pride is not just a celebration of LGBTQ+ voices, culture, and experiences — it also creates visibility for under-represented groups and encourages … Read more

3 reasons why I’m avoiding AMC shares

Balmon Hyper 2 years ago

AMC Entertainment (NYSE:AMC) shares have seen a rapid move higher to above $58 since the start of the year. The company has been part of the social media and chat room sites retail buying wave. As such, it’s one of the shares that has been called a meme stock. It may be one of the best performing companies globally this year, with a share price increase from $2 to that $58 in six months, but I’m still avoiding it. Here’s why.

Disconnect

The first reason I’m avoiding AMC shares is the disconnect between the price and the fundamental outlook. For those not familiar, AMC is a US-based cinema chain. It does have sites in Europe as well, but the bulk are in the US.

Clearly, the pandemic has negatively impacted business. Net profit before tax for 2020 was a loss in excess of $4.5bn due to the closure of many … Read more

Our Favorite Facebook Video Ads of 2020 (and Why We Love Them)

Balmon Hyper 2 years ago

It’s the 21st century, people! And while that doesn’t (yet) mean that we are driving flying cars or having robot children, it does mean that we need to step up our Facebook ads game. The industry is quickly evolving, and it can be stressful trying to keep up. Good thing DigitalMarketer is here to help you stay up with the times by showing you our favorite Facebook video ads of 2020. 

Marketing is changing. Facebook is changing. Therefore, Facebook marketing is changing too. One notable trend is the move toward video ads and away from stills and carousels.  

Why Advertise with Videos? 

Obviously, there is the aesthetic and engagement factor. Videos are eye-catching. You’ve heard the phrase “bigger is better,” but we reckon that “moving is better” too! 

Aside from that, videos are more valuable pieces of content than simple graphics. Why is that? Well, for starters, Apple’s iOS … Read more

The LEGO Group reveals first prototype brick made from recycled plastic

Balmon Hyper 2 years ago

LEGO Group’s new prototype uses PET plastic from discarded bottles and is the first brick made from a recycled material

The LEGO Group has unveiled a prototype LEGO brick made from recycled plastic, the latest step in the company’s journey to make LEGO products from sustainable materials.

The new prototype, which uses PET plastic from discarded bottles, is the first brick made from a recycled material to meet the company’s strict quality and safety requirements.

A team of more than 150 people are working to find sustainable solutions for LEGO products. Over the past three years, materials scientists and engineers tested over 250 variations of PET materials and hundreds of other plastic formulations. The result is a prototype that meets several of their quality, safety and plays requirements – including clutch power.

Vice President of Environmental Responsibility at the LEGO Group, Tim Brooks said: “We are super excited about this … Read more