The Unilever (LSE: ULVR) share price has underperformed the market over the past 12 months. Including dividends, the stock has returned just 8%, compared to 22% for the broader index.

The stock has printed this lacklustre performance even though growth has exceeded expectations. In the first quarter, the company reported year-on-year organic revenue growth of 5.7%

Most impressive of all, higher sales volumes accounted for the bulk of this growth, implying the company isn’t just relying on price hikes to boost revenues. In its most important division — food and refreshment — sales grew 9.8% overall, 7.3% of which was volume growth. 

I think the divergence between the company’s underlying fundamentals and the Unilever share price presents an opportunity. 

Growth and income

Unilever isn’t the market’s most exciting company but, in my opinion, it’s one of the FTSE 100‘s most tried-and-tested businesses

Over the past decade, it’s … Read more

Whether you own an MNC or a Startup, it is essential to strategize and regularly find new customers to increase sales. Even established businesses require the enforcement of new techniques that can help in the growth of potential consumers.

Around 39 percent of customers say they attempted a business for the foremost time through direct advertising. And 56 percent of customers consider traditional marketing to be the most reliable marketing approach.

In this article will know about the traditional strategies you should implement to find new customers and boost sales. However, prior to diving deep into the topic, let us consider certain essential discussions.

Importance of Traditional Marketing

Traditional marketing methods hold their value even in this era of digital marketing. They are still good enough for leading the business owners across the path with potential buyers.

These methods offer opportunities for building engagements while building the taste of the … Read more

Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global toothpaste portfolio to recyclable tubes by 2025

After four years of development, the recyclable tubes will be available later this year in two of Unilever’s biggest oral care markets: France and India. First launching in France with the company’s leading oral care brand Signal, the new tubes will be rolled out across its biggest range, Integral 8, which represents over a third (35%) of Unilever’s toothpaste portfolio in the country.

Traditionally, most toothpaste tubes are made from a combination of plastic and aluminium, which gives the packaging flexibility but also makes it difficult to recycle. Instead of aluminium, the new tubes will use a material made mostly of High-Density Polyethylene (HDPE), which is one of the most widely recyclable plastics globally.

It will also be the thinnest plastic material available on the … Read more

Stand-up comedians need to make a connection with their audience. It starts with getting attention, then stoking interest, developing a rapport, and ultimately provoking a reaction. 

To do it right, you need empathy, knowledge of your audience, creativity…oh, and a spark that makes you unique.

B2B marketers: Does any of the above sound familiar? I’ve been a professional marketer and an amateur comedian for over a decade, and it’s surprising how much the two inform each other. 

Here are just a few lessons that B2B marketers can learn from standup.

Keep It Real

In the early 19th century, standup comedy depended on wordplay and absurdism. For example: “Take my wife…please!” or “The other night I shot an elephant in my pajamas… how he got into my pajamas, I’ll never know.” 

As the art form of standup has evolved, however, personal observations with a unique point of view (more on that Read more

How about a little break?

If you’re not already sitting, find a comfortable seat. Let’s do some quick “box breathing,” a technique used to help alleviate stress and anxiety.

Close your eyes. (But not before reading the instructions below!)

Step 1: Breathe in for 4 seconds

Step 2: Hold for 4 seconds

Step 3: Breathe out for 4 seconds

Step 4: Hold for 4 seconds

Repeat four times. Pro tip: “Draw” a box with your finger to stay mindfully aware of each step in the exercise.

You are now equipped with a powerful mind-body tool — that’s exciting!

It’s Mental Health Awareness Month, and this year’s theme is “You Are Not Alone.” I’m here to echo that message. About one in five U.S. adults experience mental illness, and while not all of us have a diagnosis, many more of us experience mental health struggles, with heightened severity in the taxing … Read more