Month: May 2021

Keep Your Site and Marketing Safe: Five Monitoring Routines to Set Up

Balmon Hyper 2 years ago

Are you concerned about your site’s security and safety?

I hope your answer is yes because online presence is more fragile than many people may think.

Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful.

Setting up a solid monitoring routine will give you peace of mind and make your marketing strategy better informed and more predictable.

Here are five monitoring routines to set up:

1. Get Alerted When Your Site is Down

Every site however big or small will be down at some point, and there’s no way around it. Even Google and Twitter go broken at times!

What matters is how fast a brand is there to fix things and update their customers.

This is why monitoring your site and getting instantly notified when it is down is so important.

Pingdom is one … Read more

Managing Your Marketing: 5 Tips to Reduce Risk of Failure

Balmon Hyper 2 years ago

Running a business is fraught with risks of all types, from lawsuits to financial collapse. If there is too much risk in your business model, you’ll struggle to stay afloat and you could find you have no option except to close your doors. Often overlooked as businesses put strategies in place to manage risk are the risk emanating from your marketing efforts, such as poor customer service, bad reviews, and product failure. Today, we’ll discuss managing your marketing to avoid some of the risks you face related to customers and other aspects of marketing your business.

Image courtesy of Ten Pound Hammer

Managing your marketing to reduce the risk of failure

Check out the nifty graphic above showing how a brand should calculate ROI (return on investment). A key element of all your business strategies, supporting the ROI of your marketing efforts is crucial for your growth and success. Make … Read more