Fortnight Collective has announced it is expanding its leadership team, naming Adam Chasnow Partner/Chief Creative Officer — a newly-created role for the Colorado-based accelerator.

Chasnow will be charged with leading and developing the agency’s creative team, and Fortnight’s namesake “Collective,” a group of more than 150 creative thought-leaders made up of creative directors, writers, art directors, designers, developers and technologists. He will also provide creative leadership for existing clients and will play an integral role in expanding new client business opportunities globally via the agency’s Boulder and London offices.

“As we embark upon our fifth year, we remain committed to helping brands be better, faster by eliminating overthink and over-preciousness,” said Fortnight Collective’s Founder and CEO, Andy Nathan. “Adam is a proven creative leader who will play a big part in our evolution.”

Chasnow was most recently Executive Creative Director, Co-Lead, Creative, at CPB, where he led the agency’s creative … Read more

MullenLowe London evolves the original ‘Home, We Get It’ concept to capture honest moments of life at home in their latest spot for Dunelm

Following the success of its Autumn launch, leading homewares retailer Dunelm is rolling out the second phase of its ‘Home, We Get It’ campaign today, with a thirty-second TV ad airing tonight on ITV.

Jemma Williams, Director of Brand and Marketing at Dunelm, shared: “It has been a short while since the Autumn, yet many things have changed in our lives. The one constant has been the comfort in our homes. Our Spring campaign will continue to share the joy in everyday life, through our evolved ‘Home. We Get It’ platform. These stories are not clichés. They’re real moments of humour, joy, frustration and love; shared with us and voted on by our community of customers.”

Working with director Joanna Bailey, MullenLowe London evolved the original … Read more

In a recent conversation with leaders from Hayward Unified School District (HUSD), they shared how they support students holistically with Education Cloud for K-12. Here are three key ways HUSD uses technology and real-time data to impact student support.

1. Digital Transformation Helps Connect People, Processes, and Data

HUSD serves nearly 20,000 students in the San Francisco Bay Area, with more than two-thirds qualifying for free and reduced-price lunch. “Our primary focus is on connecting students with the necessary support and resources they need to be successful in school and in life, which aligns with the district’s mission of promoting educational excellence,” says Yelitza Peña, Student and Parent Support Programs Coordinator.

The district has been on a transformational journey to connect people, processes, and data to support students holistically. HUSD relies on a multi-tiered system of support framework and, as part of this approach, integrated Coordination of Services Teams Read more

UK share investors need to be careful before taking the plunge with penny stocks. Stocks which cost less than £1 apiece can be subjected to extreme price volatility due to their low cost. Investors need to be on their toes and be tolerant of a little more risk before buying these sort of shares.

That said, I don’t think that investing in penny stocks should be dismissed out of hand. There are many top UK shares in this bracket which have the potential to deliver huge shareholder returns in the years ahead. Here are three I’m thinking of buying for my ISA.

A medical marvel

Demand for medical cannabis is tipped to detonate over the next decade. And one potentially-lucrative way for stock investors to play this theme is to invest in Kanabo Group (LSE: KNB).

This UK share — which only began trading in London last month — … Read more

How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.

Listen To Learn:

  • How to figure out your Customer Acquisition Cost
  • The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
  • How to add refunds, cost of goods sold, and more into your business costs

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Resources Mentioned in this Episode:

Work with Tier 11
Listen & Win an Apple Giveaway!
How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula
How To Calculate Your Average Customer Value (And Why It Matters)
Customer Read more