Ads keep getting shorter, but not subliminal.
Way back in TV advertising history, there were 60-second ads. Some people still remember those; there was even an article in The Atlantic looking back on them, wistfully.
Ads used to be longer
Like most GenXers, I grew up with :30s and :15s on TV. Conventional wisdom, after I joined the industry but before bandwidth permitted online video, was to run :30s until awareness reached some level when :15s could take over as reminders or reinforcement.
|Miller High Life ran 1-second ads in|
the 2009 Super Bowl, featuring
the late, great Windell Middlebrooks
During my international career, I became familiar with :20s and even :10s. In Argentina, where I lived and worked for three years, ads could be any length client and agency wanted, because media time was bought and sold on a second-by-second basis. So, we made :17s, :36s, :52s, etc.… Read more