Happy business professionals jumping up in celebration image.

Content encompasses nearly everything we read, view, or listen to this pandemic year, and as our CEO Lee Odden said long ago, it’s also part of the reason the need for search began in the first place.

We’re especially proud of the content marketing successes our team at TopRank Marketing have achieved during this topsy-turvy 2020, for a wide-range of major B2B clients. As 2021 draws close, we wanted to share our top content marketing articles of the year — each filled with best practices, research, examples, and the latest trends.

We’re fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 17th year this month — including Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, myself, and Alexis Hall, among others.

Collectively this compendium of our top 10 content marketing posts of … Read more

As 2020 began, few people would have predicted what trials and tribulations lay ahead. After a seemingly normal start to the year, the FTSE 100 index rose gently until the third week of January. Alas, this would be the 2020 peak for the Footsie. As weeks went by, a novel coronavirus — later named Covid-19 and originating in Wuhan, China — spread across the globe. With people dying worldwide, stock markets crashed and economies collapsed. Here’s my timeline of the year, marked by the FTSE 100’s five most crucial days.

1) 17 January: the FTSE 100’s peak

The FTSE 100 closed at 7,542.4 on 31 December 2019. By 17 January, it had climbed by over 130 points (around 1.8{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}) to a closing high of 7,674.6. This was the blue-chip index’s 2020 high-water mark, reached after only a dozen trading days.

2) 12 March: the Footsie’s biggest one-day fall

On 9 … Read more

U.S. stocks climbed to a record high on the year’s final trading day amid thin trading. The dollar eked out an advance.

The S&P 500 Index and Dow Jones Industrial Average turned positive in the afternoon and ended at all-time highs. Volume was about 15{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} below average on the S&P. Financial companies were among the best performers, while energy producers slumped. European stocks dipped. Markets in Japan, Germany and South Korea were shut for New Year’s Eve.

In Asia, China’s benchmark CSI 300 Index closed at a five-year high as officials gave the green light to its first coronavirus vaccine for general public use and data showed a steady economic recovery. The offshore yuan strengthened to the highest since June 2018.

The S&P 500 ended the year up more than 16{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}, leaving equities at rich valuations amid expectations that widespread vaccine distribution in 2021, central bank support and government aid will … Read more

Every company tends to favor specific marketing strategies that are proven to yield the results they expect and can sometimes be wary of taking risks and exploring unfamiliar strategies, even though they could be just as effective (or even more so). For those who are hesitant when it comes to trying something new, 12 successful business leaders have shared their favorite marketing approaches and why they work so well.

What’s been the most effective marketing strategy your company has used to date, and why do you think it worked so well?

1. Data-Driven Content

When it comes to creating content, let the data drive what you put out. If you are looking to establish authority and reach your audience, find out what they are looking for. From there, you can create a strategy based on your findings. What does your audience want? What questions are they asking? You want to Read more