After years of Brexit negotiations, the UK has finally left the EU. It is hard to understand the impact on our everyday lives quite yet, but already we’re feeling the changes. The new VAT rules are causing some confusion, and there have been some surprises for online shoppers buying items from the EU.

We’re here to break down what the new VAT rules are and point you towards the most reliable information about the changes.

What are the new VAT rules?

When 1 January 2021 rolled around, it wasn’t only the calendar year that changed for us living in the UK. It was the moment that the new post-Brexit VAT rules came into play.

The key difference to understand is that before Brexit, VAT was included at the point of online checkout. Now, it is being asked for at the point of delivery.

Let’s break it down further:

  • For orders
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Of course it did.

Just about every single late-stage company in private markets at the moment has been contacted by a blank-check company looking for a deal.

Kicking off the day, office-sharing startup WeWork has reportedly engaged in talks to combine with a special-purpose acquisition company, per the Wall Street Journal, in a deal that could take the business public and value it around $10 billion. The SPAC in question is Bow Capital Management, run by the owner of the NBA’s Sacramento Kings, Vivek Ranadivé.

If a deal were to be struck, it would be a surprisingly fast return to the public markets for WeWork, whose disastrous attempt at going public in 2019 left its valuation slashed to a fraction of … Read more

In the past few years, there’s been a debate about the importance of your website’s homepage.

With the variety of ways people navigate the web, some argue that website homepages are seldom the first thing people see anymore. From social media ads that link directly to your landing page or links that go directly to blog content, it’s easy for people to totally circumvent your homepage entirely when they visit your website.

But despite all of that, we would argue that your homepage is still extremely important.

It’s possible that your homepage isn’t the most profitable part of your website. But, when correctly designed, your homepage is definitely the most powerful part of your site.

It’s true.

It is a lot easier now to get people directly to your sales or landing pages. But if we’ve learned anything from the Customer Value Journey, it’s that jumping right to the sale … Read more

If you’re like most business owners, you’re constantly looking for ways to engage your existing and potential customers. Valentine’s Day is the perfect holiday to reach out to your customers, even if your business isn’t directly related to the industries that usually benefit from this holiday. We’ve come up with a list of 10 Valentine’s Day marketing ideas to add to your February marketing that you can execute easily to boost your business’s relations with your customers.

We’ll cover industry-specific, general, and last-minute ideas to fit your particular circumstances. So let’s jump in.

Valentine’s Day marketing ideas

No matter what kind of business you run, there are different ways to promote your business and connect with your audience on and around Valentine’s Day. Below you’ll find some industry-specific and general marketing ideas for this holiday.

1. Industry-specific Valentine’s Day Promotions

There are countless Valentine’s Day promotions that you run this … Read more

Huggies will welcome game day babies on America’s biggest advertising stage

UK Kimberly-Clark brand, Huggies, is proud to announce its debut appearance in the big game on 7 February, with a new commercial welcoming newborn babies to the world. The 30-second spot airing in the second quarter is planning to feature babies born that very day, a first for both the company and the broadcast itself.

The commercial celebrates babies everywhere and aims to feature real game day newborns in the ad, leveraging user-generated content captured by families and shared virtually with the brand’s production team in a safe, responsible manner.

“This moment will provide Huggies with unprecedented reach and impact as we introduce our new creative platform and brand refresh in the United States,” said Rebecca Dunphey, President of Personal Care at Kimberly-Clark North America. “We’re rolling out the red carpet for game day babies and ensuring … Read more