SEO is vital for any business, but how exactly can businesses use it to drive growth?
Search traffic is historically the best web traffic you can hope for.
Google has been the single most powerful traffic driver for ages, and while its power has been slowly declining of the years, no other traffic channel has come close to organic traffic:
Here’s how SEO can help your business in 2022:
Understand Your Customers Better
One of the immediate benefits of starting an SEO strategy is an ability to better understand (and relate to) people’s journeys around the web.
What is your target audience struggling with? What kind of questions are they asking? What drives their purchasing decisions?
A well-defined keyword research strategy can answer all those questions and enlighten your whole team.