Chipotle Mexican Grill is the next big brand to venture beyond the limits of regular marketing, and into the promising metaverse.
For Halloween this year, the fast-casual chain is offering a free “boorito” to customers who visit their locations dressed in Halloween costumes, but with a cutting-edge twist: The costumes will be virtual and the restaurant is on Roblox.
Roblox, the wildly popular online gaming platform, is a digital universe in which avatars roam virtual territory partaking in most activities you can imagine. Including roles like horseback riding, concert-going, working a job at a pizza parlor. Playing with other people in an online shared space.
Chipotle is the first restaurant to unveil a location within the platform. Starting Thursday through to October 31, users can win a free (real-world) burrito coupon by completing the brand’s in-game quest.
Here is how you play
- Play between October 28