Coors Light and Ball design lightweight aluminium cups so that consumers can enjoy more sustainable options when enjoying their favourite beverages

Alcohol brand, Coors Light and Ball Corporation have announced an agreement to bring the infinitely recyclable Ball Aluminum Cup to guests at the new Allegiant Stadium in Las Vegas.

Ball, a leader in cutting-edge, sustainable aluminium beverage packaging, designed the lightweight aluminium cups in response to growing consumer preference for more sustainable options when enjoying their favourite beverages.

Molson Coors (which makes Allegiant Stadium’s official domestic beer, Coors Light, as well as its official craft beer, Hop Valley, and official hard seltzer, Vizzy), is doing their part to support the stadium’s sustainability goals, as well as their own.

“We’re proud to team up with Coors Light to bring fans at Allegiant Stadium an enhanced beverage experience and sustainable hospitality options from the start with our game-changing … Read more

By: Board of the EMEA Higher Education Advisory Council — Mike Page, Sergio Saldaña Prieto, and Peter Theunert

The year 2020 has been a unique challenge for the world. The higher education sector was not immune to virus disruption, with teaching, research, and day-to-day operations pivoting quickly to reach some form of stability. Whatever tomorrow’s world may look like, one thing is already clear to us: the pandemic and its aftermath are a catalyst for digitalization. 

The digital imperative at universities has increased dramatically. As we emerge from this crisis and evolve, we need to recognise the lessons learned, embrace the positive changes we’ve seen, and reimagine the next normal. This journey is best taken together, which is why we are seeking fellow change agents to join us as a member of the Salesforce.org Higher Education Advisory Council (HEAC). Nominations are open now through December 14.


Submit Your Nomination

The … Read more

For investors in bakery chain Greggs (LSE: GRG), November has been as sweet as one of the company’s cakes. The Greggs share price has had a weak 2020. But it rallied 30{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} in the past month. Vaccine hopes lifted the market broadly. They definitely helped to boost the bakery chain. There are hopes that busier shopping areas and less home-working will restore demand for the purveyor of sausage rolls and sandwiches.

The share price rise has been welcome. However, I think the outlook remains challenging for the company. After their recent price rise, I would not buy shares in Greggs.

The retail environment remains extremely challenging

There is a relentless flow of bad news in the UK retail sector currently, with respected news sources suggesting Top Shop owner Arcadia could be on the brink of collapse. Retail bankruptcies combined with lockdowns mean that customer traffic in retail areas … Read more

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Investors who were around in 2009 might be having déjà vu this year.

That’s because the S&P 500’s run so far in 2020 has eerily tracked the market’s path in 2009, with similar dips and recoveries, strategists have pointed out. Randy Frederick, Charles Schwab’s vice president of trading and derivatives, is one such prognosticator who has long highlighted the roadmap’s accuracy this year—and even he is a little surprised.

“Amazingly, it never really deviated for more than just a few days,” Frederick tells Fortune. “I always expected it eventually to break down but it frankly just never did.”

What’s more, with that pattern having continued “a lot longer than I thought it would,” Frederick says, he believes “it’s pretty late in the game to think it’s going … Read more

In this era of COVID-19, the 2020 holiday marketing season is shaping up to be a completely different animal than in years past. It is important for retailers to continue to adapt their business models as they have since the pandemic began and make sure they do everything they can to finish the year strong while keeping consumers engaged in a safe but effective manner.

cegoh / Pixabay

Here are 5 retail holiday marketing tips for 2020 during the COVID-19 Pandemic:

1. Remind consumers of the value of shopping local and supporting local business. There is been a real movement in communities to make sure local businesses are supported. Now is the time for retailers to remind their customers how much they appreciate their business over the past few months while introducing fresh products, sales, and discounts.

2. Up your gift card and e-gift card game: This is the most … Read more