Recent half-year results saw AIM asset manager Polar Capital (LSE: POLR) report strong inflows into its funds. In the six months to September 2020, Polar Capital’s assets under management (AUM) jumped 34{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} from £12.2bn to £16.4bn.

Several funds outperformed their respective benchmarks; however, the AUM spike was due to the technology and healthcare strategies. In the six-month period, the Global Technology Fund saw the largest inflow of £1.2bn followed by the Healthcare Opportunities Fund and Biotechnology Fund benefitting from £120m and £198m of net inflows respectively.

The tech boom

It is no surprise why the £5.7bn Global Technology Fund, managed by Ben Rogoff and Nick Evans, has performed well during the global pandemic. As people have been forced to work from home due to Coronavirus, the need for technology has increased. The portfolio consisting of stocks such as Microsoft and Amazon has benefitted from the Covid-19 tech boom.

In June … Read more

The General Services Administration ascertained Monday that President-elect Joe Biden is the “apparent winner” of the Nov. 3 election, clearing the way for the start of the transition from President Donald Trump’s administration and allowing Biden to coordinate with federal agencies on plans for taking over on Jan. 20.

Trump, who had refused to concede the election, said in a tweet that he is directing his team to cooperate on the transition but is vowing to keep up the fight.

Administrator Emily Murphy made the determination after Trump efforts to subvert the vote failed across battleground states, citing, “recent developments involving legal challenges and certifications of election results.” Michigan certified Biden’s victory Monday, and a federal judge in Pennsylvania tossed a Trump campaign lawsuit on Saturday seeking to prevent certification in that state.

Yohannes Abraham, the executive director of the Biden transition, said in a statement that the decision … Read more

When it comes to sales, using story is your best strategy.

Humans love stories— particularly when they’re interesting, engaging, and memorable. That’s why the people who sell with story have so much success: they take their sales pitch from an informational seminar to an immersive experience that their potential customers love.

Donald Miller, the Founder and CEO of StoryBrand, is not only an expert on selling with story, but also one of the trailblazers of the strategy. As he discussed in his recent DigitalMarketer workshop, the StoryBrand method works because it appeals to customers in so many ways, from entertainment, to understanding, and even to survival. And, in all of those different ways, the same result happens: your customer actually listens to what you have to say.

When you create a story about someone, especially one where they are the main character, they tend to listen. They tend to … Read more

What makes effective advertising?

There are classic volumes and numerous listicles that purport to answer this question. There are numerous research methods to pre-test advertising or measure it in-market.

Data only help us make well-informed decisions; data can’t write copy for us. Despite the advent of language-generating programs like GPT-3, data won’t drive creativity, although it can (and perhaps should) help us formulate strategies.

How do I know if advertising is effective?

These are not rules for how to write effective advertising. Every copywriter has rules and methods that work for them, as it should be. Very few will consult a 12-point article when sitting down to create an advertisement and a 2-rule blog post would be no less presumptuous. These are rules for the rest of us to keep in mind when writing a creative strategy or evaluating creative work.

Rule 1: Impossible to tell someone about it

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LG Electronics digital campaign spotlights famed sports figure and LG SIGNATURE’s advanced home solutions

LG Electronics (LG) announced that six-time Formula One World Champion Lewis Hamilton will be a global ambassador for LG SIGNATURE, the ultra-premium brand across multiple product categories from global innovator LG Electronics. Hamilton will star in a new campaign to communicate the brand’s philosophy, “Art Inspires Technology, Technology Completes Art.”

In the new campaign, Hamilton will share with audiences his thoughts on how to lead a stylish, sophisticated life, what motivates him to be the best in his field, and how LG SIGNATURE personifies his lifestyle. With an eye for detail and design, Hamilton is the epitome of skill, excellence and precision.

“LG SIGNATURE appeals to me because it is a brand that strives to be the best in everything it does,” said Hamilton, “Its state-of-the-art living solutions seamlessly combine the newest technologies and superior design … Read more