In late March, I resumed writing for this website after an eight-year break. I returned because, as a value investor and a contrarian, I saw the March market meltdown as an incredible opportunity to help investors make outsized gains. At its 2020 low on 23 March, the FTSE 100 closed below 4,994 points, a level it first breached way back in September 1997 (23 years ago).

As I write, the Footsie has recovered to stand at 6,415, up over 1,420 points (28.5{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}) in eight months. However, of all FTSE 100 shares, I’ve written about one stock far more than any other. That is Lloyds Banking Group (LSE: LLOY) — and the ups and downs of the Lloyds share price have dominated my writing in late 2020.

The Lloyds share price is a roller coaster

What a year it’s been for the Lloyds share price and the bank’s long-suffering shareholders. … Read more

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In early March, a data-savvy employee at the game studio Blizzard Entertainment started taking a hard look at rising number of U.S. COVID-19 cases, which then numbered in the low hundreds.

“We were able to do some math and say, looking at the China and Italy data, this is going to affect us very dramatically,” says J. Allen Brack, Blizzard’s president.

Within days, Blizzard, a unit of gaming giant Activision-Blizzard, asked groups of its designers, programmers, and other staff to work from home temporarily. They thought of it as a test, meant to refine the organization and infrastructure needed to keep creating video games, just in case things got really bad.

And of course, things got really bad.

“It was pretty damned fast,” says Blizzard executive John Hight. … Read more

With the COVID-19 pandemic, social justice movements, an economic crisis worse than anything since 1930 and giant murder hornets invading the U.S., 2020 has been a hectic year. Along with all these massive changes, we can also say that marketing is taking on some new trends to evolve with these strange times. In this article, we will discuss the new age marketing trends that are springing up as a result of 2020 events and how you can get involved so that your marketing strategy stays strong going into the new year.

Marketing Trend One: Brand Transparency and Social Consciousness

Consumers want to see brands connect with the community.

With the growing Black Lives Matter (BLM) movement and other social justice movements, we can see a groundswell of gratitude around brands that show support toward these engagements. According to WARC, consumers expect not only government officials to support social … Read more

SodaStream and entertainment icon team-up in a new Holiday campaign with a powerful environmental message

SodaStream, the leading sparkling water brand, has unveiled its 2020 holiday campaign focused on “enjoying the small meaningful things.” The biggest SodaStream global campaign to date features hip-hop legend, Snoop Dogg, encouraging people to focus on the small but important things in life even more so this holiday season. The campaign focuses on people and embraces the magic of the season.

The story blinks at family holidays and replacing big plans by staying home and enjoying small but meaningful things, in the holiday spirit. As always, SodaStream also delivers its environmental message when Snoop is joined by an animated sea turtle to call on people to make the small change to reusable for a big impact on helping our planet. One reusable SodaStream bottle can save up to thousands of single-use plastic … Read more

What do you do when your fundraising events have to be entirely reimagined? 

That’s the unenviable reality for many nonprofits around the world that have had to scramble to find creative alternatives to their in-person fundraisers during the coronavirus pandemic. These fundraisers by healthcare nonprofits have supported scientific research, care, advocacy, and more, ultimately changing countless lives of people in their communities. 

For the team at the Muscular Dystrophy Association (MDA) — the nonprofit dedicated to transforming the lives of people with muscular dystrophy, ALS, and 40+ related diseases — COVID-19 brought many changes and led to a bold pivot to prepare the organization for a stronger long-term future.

The pandemic has been hard for everyone, but it’s been especially hard for the people MDA supports — members of the disability and neuromuscular disease community — who are among the most vulnerable. When the pandemic hit, it was imperative that … Read more