Month: November 2020

Why the CDC will probably recommend shorter quarantine periods for COVID

Balmon Hyper 2 years ago

The Centers for Disease Control (CDC) is now widely expected to revise its recommendations for COVID-related quarantine. The twist is that it’s actually good news from the public’s perspective, with the possibility that recommendations could come down to anywhere between seven and 10 days for a self-imposed quarantine rather than two full weeks.

Currently, requirements are fairly stringent, with the CDC recommending a 14-day quarantine for anyone exposed to a person with coronavirus even the exposed individual tests negative themselves. That may be prudent but it’s also a logistical mess. It isn’t exactly easy or enforceable to keep people confined by themselves during the holiday season.

So why would the CDC change its cautious stance right now, especially given the surge in the COVID pandemic and upcoming holiday weekend? Officials such as CDC director Robert Redfield and one of the agency’s COVID-19 response leaders, Henry Walke, along with other public … Read more

The DigitalMarketer Team is STUFFED with Gratitude This Thanksgiving

Balmon Hyper 2 years ago

Turkey is in the oven, and our Black Friday sales are up and running, which means one thing.

It’s time to sit back and reflect on the last year. 

It can be really easy to sink into the “work work work” mindset and lose sight of the wonderful marketing forest around us. But if there’s one thing that helps me step back and reset my perspective, it’s thinking about the things that I am thankful for.

So what would the DM team say if I asked them what they were thankful for?

I asked around the “office” to find out. And honestly, reading all of the responses made me realize something…

This year has been hard in numerous different ways. Between the pandemic, murder hornets, zoom calls, and everything else that 2020 has brought us, it could be really easy to be pessimistic this year. But it’s important to try … Read more

Hiring a Technology Copywriter: 5 Things You Need to Know

Balmon Hyper 2 years ago

Finding a qualified B2B technology copywriter can be a daunting task. Here are five things to look for before you sign a contract…

Your copy can be the most critical factor in determining a campaign’s success.

However, it can be hard to find the right copywriter.

B2B marketers often test several writers before they find the right fit. In fact, many of my clients had cycled through two or more copywriters before they started working with me.

The reasons for failure varied: The copywriter didn’t understand their industry, couldn’t meet deadlines, or had a conflicting communication style.

Choosing the wrong copywriter can increase your workload, cause project delays, and cost you more in the long run. But the right technology copywriter can make your life easier, improve your marketing results, and help you drive sales.

Here are five things to look for in a B2B technology copywriter:

1. Knowledge of

… Read more

Triscuit announces the launch of The Missing Ingredients Project

Balmon Hyper 2 years ago

Triscuit leverages Iconic “missing posters” to highlight the reality millions of Americans face: missing the nourishing food they need for balanced eating

Triscuit, a brand known for its woven, whole grain wheat crackers, announced the launch of The Missing Ingredients Project, the brand’s first-ever purpose-driven effort to help increase access to the variety of affordable, fresh foods lacking in food deserts.

Through this initiative, Triscuit is committing US$1m/£750k in grant funding over the next three years to find and support individuals and non-profit organisations who are developing innovative ways to advance access to a variety of fresh, nourishing food in food deserts across the United States.

According to the United States Department of Agriculture (USDA), approximately 19 million people— 6.2 per cent of the United States population — live in food deserts. These are geographic areas, either urban or rural, where access to affordable, healthy food options, including fresh … Read more

How Giving Tuesday Has Helped Global Nonprofits Raise $2+ Billion

Balmon Hyper 2 years ago

What began as a fundraising initiative with two nonprofits in New York City has made its way around the world, raising nearly $2 billion in 2019.

92nd Street Y and the United Nations Foundation started Giving Tuesday in 2012 as a response to the commercialization of the post-Thanksgiving season in the United States. With Black Friday and Cyber Monday top of mind for consumers and end-of-year fundraising top of mind for nonprofits, Giving Tuesday provides a way for nonprofits to tap into the spending frenzy—and heightened generosity—of the season by encouraging citizens to direct their spending power towards helping others. 

Giving Tuesday’s Global Growth

Eight years following Giving Tuesday’s inception, Giving Tuesday has become a global generosity movement and a staple of the charity fundraising calendar in Europe.

More than 70 countries are now participating in Giving Tuesday to engage their supporters and activate more volunteers, according to Charities … Read more