Month: November 2020

In an era of political polarization, ‘Trump TV’ makes perfect sense

Balmon Hyper 2 years ago

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Though he may never publicly admit it, Donald Trump effectively conceded the 2020 presidential election on Monday, when his federal government’s General Services Administration finally signed off on the transition to President-elect Joe Biden’s incoming regime.

With a constitutional crisis, for now, averted, there is much speculation on what the future will hold for Trump. Whatever follows his remarkable, unprecedented four-year term in the White House, it’s hard to envisage him settling into a quiet post-presidency—perhaps one spent designing his presidential library and keeping quiet on his successor’s job performance.

What’s clear is that he leaves Washington much as he arrived: a divisive, polarizing figure who, despite losing a national election by millions of votes, retains a fiercely devoted following among segments of the American electorate. A new … Read more

Improve Your Marketing with These 4 Competition Research Tools

Balmon Hyper 2 years ago

Today I have some marketing resources to help you learn from the competition in your niche.

You don’t have to struggle while building your brand online if you know what’s working in your target market. Staying up to date with the latest strategies from your competitors can help you effectively reach the same audience. There are several tools that can help you discover what’s working and what’s not. Would you like to improve your online marketing? Take advantage of these resources, and let me know how these work for you!

1) Better digital advertising insights – WhatRunsWhere

Discover how to put out the most effective ads in your industry on social media. WhatRunsWhere is a great tool that allows you to learn what is working well for other brands. Optimize your own campaigns according to gathered data and charts. Find out what’s going on in specific mobile ads and … Read more

Jameson Irish Whiskey launches an India-specific brand campaign

Balmon Hyper 2 years ago

Lowe Lintas Delhi’s campaign stems from Jameson’s strong belief in the idea of a world where there are no strangers, only new friends you haven’t met yet

Jameson Irish Whiskey has launched a new India-specific brand communication that celebrates ‘Mixing In’ in a world where even strangers can bond and connect effortlessly. The new campaign for India’s number one imported non-scotch whiskey was conceived by Lowe Lintas Delhi.

The genesis of the campaign stems from the brand’s strong belief in the idea of a world where there are no strangers, only new friends you haven’t met yet. The key messaging of ‘Always into Mix in’ targets urban India millennials for whom sparking off instant conversations and friendships comes naturally.

Speaking about the campaign, Kartik Mohindra, CMO, Pernod-Ricard India, said: “Jameson is a brand that is about bringing people together and celebrating unique moments, connections and friendships. We have always … Read more

The Best Deals for Black Friday 2020

Balmon Hyper 2 years ago

By: Devi Thomas and Jon Fee

In homes everywhere, this is the time of year where there are lists for Santa, packages to mail to family, and stockings to stuff. Black Friday is all about getting ready for the holidays by snatching amazing deals wherever we can find them. But what if that deal included a gift to communities in need? In a year like this one, that’s a new deal worth celebrating.

2020 has changed everything — the way we eat out, the way we gather, how we shop, and the way we celebrate the holidays. This Black Friday, a holiday unto itself, we have a chance to start a new tradition with our families: helping our communities thrive while we shop.

While “Buy-AND-Help-Others Friday” doesn’t have the same ring to it, we do have an opportunity as consumers to combine our usual shopping patterns with support for nonprofits. … Read more

As US stocks roar to record highs, I’d rather buy these cheap shares here in the UK!

Balmon Hyper 2 years ago

What a year it’s been for investors, with Covid-19 crashing stock markets in the spring, only for them to bounce back in the summer. Now, as the US stock market scales new heights, it’s like coronavirus never happened. As I write, the S&P 500 index stands at nearly 3,625 points, up 395 points (12.2{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}) in 2020. However, I see bubble-like valuations in many US stocks, notably in the tech industry. It’s been a different tale on this side of the Atlantic, with the FTSE 100 index hovering around 6,391 points, down 1,150 points (15.3{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}) in 2020. Hence, I’m convinced that cheap shares lurk within the Footsie. Here are two that I’d buy today.

Cheap shares: BP is still a bargain price

It’s been a gruesome year for oil & gas investors, with Covid-19 hitting demand for fossil fuels. The price of a barrel of Brent Crude oil crashed from $70 … Read more