Month: November 2020

Pepsi and Detroit Lions wishes its fan Happy Golladays

Balmon Hyper 2 years ago

Pepsi is launching “Happy Golladays’ – a campaign that proves nothing is more celebratory than football, over-the-top holiday threads and epic eats

Detroit is home to some of the most unapologetically loyal fans the NFL has to offer and with the most festive time of year right around the corner, Pepsi is putting that super fandom to the test.

Teaming up with Wide Receiver Kenny Golladay and Lions Legend Barry Sanders, the brand is launching “Happy Golladays’ – a campaign that proves nothing is more celebratory than football, over-the-top holiday threads and epic eats.

Through “Happy Golladays,” fans have the chance to win a limited edition ‘Golladay’ holiday sweater, a virtual cooking class and a holiday meal with Kenny himself and his private chef, Chef Chris Donaldson.

“Detroit fans are incredible – each season they show up with excitement to cheer on the team and inspire us to leave it … Read more

I’d invest £250 a month in UK shares in an ISA to retire early

Balmon Hyper 2 years ago

After the latest leg of the stock market crash, UK shares are even cheaper than they were. This gives long-term investors an exciting buying opportunity, but some will be wary. Share prices could fall further, over the weeks ahead. Especially if we get a second lockdown.

So how do you respond? History shows that stock markets always recover, if you give them time. So I’m planning to take advantage of today’s attractive prices, by investing the odd lump sum when I have money to spare. At the same time, I am also investing a regular monthly amount, which will buy UK shares regardless of what happens to stock markets in the weeks ahead.

A simple way of doing this is to set up a Stocks and Shares ISA. All your returns are free of tax, and they are cheap and easy to manage. If you pay in a regular … Read more

As states face budget shortfalls, cannabis and sports betting could flourish

Balmon Hyper 2 years ago

On Election Day, voters in five states will decide ballot initiatives that would legalize cannabis use either recreationally (Arizona, Montana, New Jersey, and South Dakota) or medicinally (South Dakota and Mississippi). Meanwhile, those in Louisiana, Maryland, and South Dakota will vote on initiatives that would legalize sports betting, to varying degrees, in their own states.

The ballot measures speak partly to changing public attitudes toward both marijuana use and gambling, activities that remain criminalized in large swaths of the country. Yet, both have been gradually accepted in jurisdictions across the U.S. Despite the continued federal prohibition of cannabis, recreational adult use of marijuana is now legal in 11 states plus the District of Columbia, while the Supreme Court’s decision to reverse a federal ban on sports betting in 2018 has seen the practice now allowed in 22 states plus D.C.

If those numbers were already expected to swell in the … Read more

The 2020 State of ABM Report

Balmon Hyper 2 years ago

This year’s annual State of ABM Report is our most interesting one to date. Now in its fifth year, more than any of its predecessors, this report shows a huge change in how B2B marketing is done. The downstream effects of COVID-19 and shelter in place come into vivid detail as the report looks at how companies are rapidly adopting account-based sales and marketing practices. Not only that, it also shows how they have become nearly ubiquitous to the revenue strategies of today’s most progressive B2B professionals. With over 300 respondents representing our most diverse set of industries and company sizes to date, this year’s State of ABM Report marks a tectonic shift in marketing. We want to thank our partners, Salesforce Pardot, Ceros, Intelligent Demand, Convince & Convert, and FlipMyFunnel for helping us create this report.

Key Findings

COVID Spurred a Rush to ABM

Last … Read more