Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. One of the primary reasons is that Marketing and Sales are not in synch. HubSpot found that in one in four companies, the Sales and Marketing teams are misaligned or rarely aligned. When the Marketing and Sales relationship is not working or not effective, growth is difficult to achieve. More importantly, the lack of alignment comes with a cost of 10{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} or more of revenue per year. Imagine what your company could do with 10{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} more revenue! Misalignment also impacts the launch and adoption of new products, critical factors for achieving organic growth and also important indicators of business success.
Like VisionEdge Marketing (VEM), organizations such as HubSpot and SaleHub study Marketing and Sales effectiveness. And like us, their research continues to find that only about a quarter of salespeople … Read more