Month: September 2020

How to Synch Marketing and Sales to Achieve Growth

ASNF 2 years ago

Despite the continued emphasis and variety of approaches to accelerate the business-to-business (B2B) buying cycle, many organizations remain challenged. One of the primary reasons is that Marketing and Sales are not in synch. HubSpot found that in one in four companies, the Sales and Marketing teams are misaligned or rarely aligned. When the Marketing and Sales relationship is not working or not effective, growth is difficult to achieve. More importantly, the lack of alignment comes with a cost of 10{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} or more of revenue per year. Imagine what your company could do with 10{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} more revenue! Misalignment also impacts the launch and adoption of new products, critical factors for achieving organic growth and also important indicators of business success.

Like VisionEdge Marketing (VEM), organizations such as HubSpot and SaleHub study Marketing and Sales effectiveness. And like us, their research continues to find that only about a quarter of salespeople … Read more

Mars Food announces UNCLE BEN’S brand name change

ASNF 2 years ago

Mars Food’s announcement signals the brand’s ambition to create a more inclusive future whilst maintaining its commitment to producing the world’s best rice

Mars Food has announced it will change the UNCLE BEN’S Brand to Ben’s Original, signalling the brand’s ambition to create a more inclusive future whilst maintaining its commitment to producing the world’s best rice.

“Over the last several weeks, we have listened to thousands of consumers, our own Associates and other stakeholders from around the world,” said Fiona Dawson, Global President Mars Food, Multi sales and Global Customers. “We understand the inequities that were associated with the name and face of the previous brand, and as we announced in June, we have committed to change.”

The company has also committed to removing the image on the packaging to create more equitable iconography. The brand is not just changing its name and image on the package. It … Read more

To Combat Climate Change and Extreme Poverty, Invest in Women

ASNF 2 years ago

By: Monica Kundu, Head of IT for BOMA Project

Wildfires are ravaging much of the western half of the United States. Hurricanes are hitting the Caribbean in above-average numbers this year. Record-setting temperatures topped 100 degrees Fahrenheit in Siberia in June. And California introduced the world to the terrifying reality of something called fire tornadoes in August. The timely arrival of Climate Week, an annual event promoting awareness and global action, feels more relevant and critical than ever.

And while everyone is prone to extreme weather, this issue, like so many others, undoubtedly hits poor, vulnerable, and underserved populations hardest.

In East Africa, where the land is arid to begin with, the changing climate is already having a devastating impact. The weather in Kenya and Uganda, which is largely dictated by the temperature of the Indian Ocean, has produced extremes on both ends of the spectrum: heavy rains during … Read more

3 reasons why I believe another stock market crash could happen soon. And here’s how I’d invest now

ASNF 2 years ago

Exactly six months after the FTSE 100 index hit its lowest point in the year, the spectre of a stock market crash is raising its head again. So far in September, the index has closed below the 6,000 in half of the 16 trading sessions. By comparison, levels were more often than not above 6,000 in June, July, and August.  

Why a stock market crash can happen

While as investors, we’d really like the worst to be avoided, seeing this trend, we should be prepared for another stock market crash. Here are three catalysts that could trigger a crash – though this is by no means an exhaustive list:

#1. Coronavirus cases surge: The race between the virus and the humans trying to control it seems to be intensifying. Increasing incidences of Covid-19 has prompted the UK government to implement fresh restrictions on public life. While there’s hope of better … Read more

U.S. policies created the border and drug crises—and can end them

ASNF 2 years ago

What would you risk for a better life?

That’s a question Central Americans have been grappling with for decades. Most have two choices. They can head north in search of that better life in the U.S. Or they can seek economic opportunity in the only industries thriving in the region—organized crime and narcotics trafficking.

U.S. policies are largely to blame for this dysfunction. For over a century, the U.S. government has supported Central American neocolonial dictatorships, whose rampant corruption has destroyed local economies. For example, the U.S. last year sent more than $162 million in aid to Honduras, whose dubiously elected President the U.S. Attorney’s Office for the Southern District of New York has connected to drug trafficking.

The good news is that better U.S. policy—one that more directly engages our Central American neighbors—can help solve these crises.

Consider the dramatic uptick in the number of adults and … Read more