NESCAFÉ’s “Make Your Moment Matter” campaign encourages people to celebrate life moments that we often take for granted and to take the time to enjoy them over a cup of coffee

Over the years, NESCAFÉ has played a key role in creating and enhancing coffee moments for people around the world. This is why NESCAFÉ has created a new brand platform, “Make Your Moment Matter”, to celebrate these life moments that we often take for granted and encourage people to take the time to enjoy them over a cup of coffee.

The new platform first launches in Europe falls under NESCAFÉ Gold, with a campaign idea focused on savouring the moments that matter. The brand stands for quality coffee and quality moments.

In our increasingly complex and busy lives, it’s the simple, everyday moments with the ones that matter that means the most and we should start savouring them with … Read more

By: Brian Komar, VP of Global Impact Engagement; Eric Barela, Director of Measurement & Evaluation; & Morgan Buras-Finlay, Measurement & Evaluation Senior Manager

Today, we’re excited to announce the Salesforce.org Community Impact Report 2020. The report assesses the value we’re delivering to the social impact sector and breaks down our approach to impact.

The world looks pretty different from 12 months ago, when we released last year’s report. People all over the world are coping with the COVID-19 pandemic. At the same time, countries are fracturing along political lines, trust in institutions is eroding, and inequalities are exacerbating. Our customers in the nonprofit, education, and corporate philanthropy sectors are on the front lines of these crises and more.

At Salesforce.org, we believe a way to shine a light through the darkness is to celebrate the successes of our amazing customers. We view our impact reporting as our main … Read more

Of all the value shares I’ve written about since March’s market meltdown, Lloyds Banking Group (LSE: LLOY) has been the most disappointing. That’s because the Lloyds share price has probably performed the worst of all my deep-value share picks.

The Lloyds share price is in free-fall

When I first urged investors to take a look at its shares, the Lloyds price stood at 31.3p. I described this as “as an option on the bank’s future” and “for the price of a packet of crisps, you gain part-ownership of a £22.6bn business.”

Guess what? The share price has continued to decline, setting new records as it slowly slides into the abyss. As I write on Thursday, Lloyds shares closed at 24.58p. This means that they’ve dived a further 21.5{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} since I first picked them from the FTSE 100’s bargain bin.

Of course, the protracted decline of the Lloyds share price has … Read more

As the COVID-19 pandemic continues to upend our lives, Americans are facing issues they couldn’t have imagined even months ago. What started as a health threat quickly morphed into something much bigger, not just impacting our physical well-being but also wreaking havoc on our financial health as well.

Tragically, those who were most vulnerable to begin with have been hit the hardest. Many in marginalized communities who were struggling before the pandemic are now bearing the brunt of the pain. And as our nation reckons with questions of social injustice, it’s clear that too many Americans have been left out and let down.

Our country’s lack of financial literacy has contributed to this crisis—and now, as so many Americans face unprecedented financial stress, we must make financial literacy a national priority. 

Increasingly, Americans agree. In fact, two-thirds of Americans believe that financial education should be a high school graduation requirementRead more

Video has changed everything about marketing, and that’s not an exaggeration.

From advertising, to content marketing, to how to’s and FAQs, video has quickly become an essential part of every agency or business’s marketing plan. And that’s because they have proven to be effective—they’re eye-catching, engaging, memorable, and can be extremely informative when utilized the right way.

Most people in business and marketing know about the potential and power of video. They know that it’s becoming essential to learn how to create the best videos. But there are still a handful of people out there saying “is video really that important?”

The answer is yes—and surveys, polls, and traffic metrics have proven it 1000x over.

The only stat you really need is that 80{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of video marketers said video has directly helped increase sales, but we are going to give you more… 87{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of video marketers said that … Read more