Month: September 2020

The 4 People to Whom You Should Positively Be Marketing

ASNF 2 years ago

In this current business environment, things have changed. A lot of networking has gone virtual, meaning we are attending lots of Zoom meetings. I’ve kept up with most of my regular groups and I’ve added a few new ones where I’ve met some great people. In the new ones, I’ve started to build credibility and have some one-on-ones.

Many people are starting to not show up as often, though. It’s caused by Zoom fatigue and it’s real. Meeting online increases our cognitive load because we need to focus harder than in a live event. We have to pay attention to multiple people to get the most out of the meeting. You don’t get the physical signals you do when you’re meeting in person. It eats up a lot of conscious capacity to sit there and look at a screen of multiple people at the same time.

Tack on watching a … Read more

Christian Dior celebrates femininity marked by courage and sharing

ASNF 2 years ago

In a series of video interviews, Parfums Christian Dior invites extraordinary women to recount their journeys and key moments that shaped their destinies

With the launch of its #DiorStandsWithWomen #DiorChinUp campaign, Parfums Christian Dior celebrates femininity marked by courage and sharing. In a series of video interviews, the Maison invites extraordinary women to recount their journeys and key moments that shaped their destinies. These memorable conversations have been conceived to both pass on experiences and inspire other women.

The history of Dior has been marked by myriad remarkable women, starting with Christian Dior’s sister Catherine Dior, a member of the Resistance who survived deportation. New generations of women are today carrying on this unique spirit at Parfums Christian Dior with exemplary commitment and achievements.

Actress Charlize Theron recognised for her social activism and the face of Parfums Christian Dior’s iconic J’adore fragrance, is a perfect example, as are Maria Grazia … Read more

Recession Investing: can Rishi Sunak’s jobs support scheme help avoid another stock market crash? Here’s what I think

ASNF 2 years ago

Chancellor Rishi Sunak’s Winter Economy Plan may have brought the UK economy back from the cliff-edge. The UK economy faced the very real possibility of tumbling back into recession as the government’s furlough scheme ends in around a month’s time. But it has been replaced by a new jobs support scheme, hopefully in time. Income support for the self-employed has been extended too. 

So far though, the markets aren’t impressed. At Thursday’s close (the day the plan was announced), the FTSE 100 index was down by 1.2{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} and it’s weak as I write on Friday afternoon too. It’s possible that investors may feel more confident by next week, when the full import of the scheme is absorbed. But this will be so only if they are positive on it. As I said, the scheme has received a tepid reception and experts expect that it will not stave off unemployment, only … Read more

Magic Leap tried to create an alternate reality. Its founder was already in one

ASNF 2 years ago

Reality finally set in for Rony Abovitz in May. The augmented reality headset that had been under development for nine years inside his company, Magic Leap, had been a colossal flop. In a tearful address over video conference, Abovitz told employees that he would resign.

Abovitz, whose infectious optimism helped Magic Leap secure total investments of about $3.5 billion, didn’t stay down long. Just as his replacement, Peggy Johnson, was taking over, he tweeted that he was “working in stealth mode on something new:-).” The cryptic message was accompanied by a change to Abovitz’s Twitter bio referencing something called Project Phoenix. Abovitz, one could assume, is the mythical bird. That makes Magic Leap the ashes.

Magic Leap once burned bright. Many high-profile investors made the pilgrimage to a swampy, downtrodden suburb of Miami, where they became convinced Abovitz was building a kind of Apple for computers strapped to people’s … Read more

21+ Free and Effective October Marketing Ideas for Small Businesses

ASNF 2 years ago

If you’re into sweet treats, smiles, and social impact, then you’ll find October to be a fun month for creative and quirky marketing. Using holidays and observances as focal points of your content and promotions helps to add a touch of excitement and gives you the opportunity to express your brand voice. Read on to get some October-related ideas and inspiration—for your blog, email, social media, website, and more.

P.S. Still stuck in September? We’ve got a post for that.

October awareness marketing ideas

Marketing around the awareness causes of any particular month affords your business many opportunities—to support a cause, to help your customers accomplish something fulfilling, and to build up the community around you. The more you can familiarize with and strengthen your local audience, the more natural and effective you can become in your messaging. That being said, let’s go over the awareness themes of October. … Read more