Launching a new product or service is exciting, but really stressful.

There’s a lot at stake.

Fail to turn enough heads, and you end up with a huge paid ads bill with no leads to show for it.

Or even worse, if you capture attention, but fail to position your product the right way, you run the risk of ruining that valuable first impression.

You see, the sad truth is that your customers have lots of other places to put their attention besides your brand.

The options are endless…

As marketers, this means we have to work that much harder to rise above the noise and make a lasting impact. Especially when we are putting out something new.

That’s why at DigitalMarketer, we chose a different route when it comes to launching the new.

We call it the Marketing Blitz Launch.

What is a Marketing Blitz Launch?

If you’re … Read more

With the UK slowly and cautiously transitioning to life outside of lockdown, it is safe to say that the business world has experienced a period of significant change, one that does not look like it will be returning to ‘normal’ any time soon.

Many different aspects of a business’s overall operations will have required change to some extent over the past few months, including their marketing efforts. Nevertheless, marketing was arguably the one way in which businesses could maintain communication with customers and their wider audience during lockdown, even if they weren’t actually able to operate.

Now that businesses are reopening and the UK public takes those next steps towards a new normal, how will marketing activity respond? I take a look below:

Communication is key

Customers and prospective customers are looking for reassurance that your business is running effectively, despite the challenges that the pandemic has presented. Crucially you … Read more

By working closely with governments, communities and conservation partners, Kenzo’s initiative aims to double the number of tigers in the wild by 2022, the next Chinese Year of the Tiger

Kenzo is partnering with the World Wide Fund for Nature (WWF) to support “Tx2”, a global commitment to protect the world’s wild tigers and double their numbers by the end of 2022.

As part of the partnership, Kenzo has launched a capsule collection dedicated exclusively to the big cats that serve as the brand’s mascot. For each item sold, Kenzo will donate US$10/£7.85 to WWF to contribute toward achieving the Tx2 goal. With this latest initiative, Kenzo remains faithful to its long-standing philosophy of celebrating the natural environment and contributing to its protection.

Wild tigers perfectly embody the founding principles behind the Kenzo brand – energy, power, nature as a key source of inspiration and the dynamic “Jungle Jap” spirit. … Read more

The global economy faces the sort of challenges it hasn’t had to endure for generations. The ongoing Covid-19 crisis is creating economic woes that could take donkey’s years to solve. It’s no wonder investor appetite for UK shares remains in the doldrums.

Global GDP will tank an eye-watering 4.5{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} in 2020, according to the Organisation for Economic Co-operation and Development. This will be the biggest year-on year-drop since the Second World War.

A spiking Covid-19 infection rate in recent weeks, combined with more social restrictions across the globe, has started to dash some hopes of a robust economic rebound next year too, mine included.

It’s not a situation that’s dented my buying appetite for UK shares though. There are plenty of strategies that investors can take to reduce the risk in these uncertain economic times. Like choosing stocks with defensive or counter-cyclical operations.

Studies show UK share markets still deliver … Read more

Google’s search engine, one of the most-profitable businesses in history, is about to face its biggest challenge as the U.S. government readies an antitrust lawsuit accusing the company of crushing competition to protect and extend its monopoly.

After a 14-month investigation, the Justice Department is homing in on whether Google skews search results to favor its own products and whether it uses an iron fist over access to users to shut out rivals, according to people familiar with the matter.

Google, which controls about 90{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of the online search market in the U.S., has long been a target of rivals that complain it’s used that power to snuff out competition across the internet. What started out as a college research project in the late 1990s now generates about $100 billion in highly-profitable revenue each year. The search engine decides the fates of thousands of businesses online and has funded Google’s … Read more