Be honest, has your business ever tried advertising on Reddit?

The answer is probably no… which is weird because Reddit has 330 to 430 million monthly users, so you’d think more business owners and marketers would utilize Reddit as a legitimate platform for advertising.

The fact of the matter is they don’t. But they really should be.

Reddit is one of the most used social media websites in the world, and it’s more successful than you may think. According to Statista, Reddit even has more monthly users than Twitter, Pinterest, and Snapchat. It may remind some people of the online forum platforms of the 90s and early 2000s, but it’s much more complex than those ever were.

Why Should I Advertise on Reddit?

Other than the fact that Reddit has millions of regular users, it has one very big advantage for marketers…

Reddit is organized into subreddits, which are … Read more

With a pandemic-stricken world, reduced budgets, limited travel, filming restrictions and time being of the essence to get your brand’s message out there, it seems like using stock footage is the only solution. Sometimes it can be creatively limiting and terrible quality, it’s not necessarily a cheap solution and hours of your life can be lost just trying to finding one piece of material that works with your project.

But it doesn’t have to be this way…

Any piece of video content begins with a clear brief and creative idea. And this is particularly important if stock footage is the route you’re attempting to take. Before diving head-first into your creative treatment it’s worth considering the limitations that come with stock as well as its strengths, to avoid forcing a square peg into a round hole when it comes to the execution of your idea.

Let’s imagine you’re creating a … Read more

REI Co-op will more than halve its carbon footprint by 2030, join Climate Neutral and join the 1 Trillion Trees Initiative

REI Co-op has announced it will complete a 14-year commitment to be carbon neutral in its operations in 2020 and launched an ambitious new climate platform that will see the co-op more than halve its carbon footprint over the next decade – even as the company anticipates future growth in size and revenue.

“The climate crisis is the greatest threat to the future of life outdoors and to REI’s business. The science is clear about what we, as a society, need to do to change that future. The world must halve its greenhouse gasses emissions by 2030, so that’s where REI – and the broader outdoor community – must lead,” said REI Co-op President and CEO Eric Artz. “Going forward, we’re embedding the impact of doing business, and the … Read more

Boohoo‘s (LSE: BOO) stock came under attack in July. It was alleged that the company was sourcing its clothes from suppliers that treated their employees unfairly. Boohoo share price fell over 50{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}, from 405p to 198p over the following week.

After promising action and commissioning an independent report, Boohoo’s share price began to climb again. The results of the investigation were released at the end of last week, and Boohoo’s share price leaped by 15{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} from 324p to 375p.

So, it must have been good news then. Well, yes, and no. The report concluded that the allegations were accurate. It also said that the company did not deliberately allow poor conditions and low pay within its supply chain.

Investors seemed happy with the report’s findings and a commitment made by Boohoo to change its practices; otherwise, why would they have so eagerly bought up shares in the company?

Business

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On Monday we learned what House Democrats plan to include in their new $2.2 trillion stimulus bill.

This bill is scaled back from the $3 trillion Democrat-proposed HEROS Act, which passed in the House back in May but died without a vote in the Republican controlled Senate.

If this new bill passes the House, it’s unlikely to clear the Senate—where Republicans are still opposed to going above $1.3 trillion in the next stimulus package. However, it does give us an indication of Democrats’ priorities as they restart their negotiations with Republicans.

This House bill is expected to include a second round of $1,200 stimulus payments, an extension of enhanced of unemployment benefits, more. forgivable Paycheck Protection Program loans to small businesses, aid for state and local governments, and funding for hospitals and vaccines.

The House bill would extend $600 weekly enhanced benefits to unemployed Americans through January. That benefit … Read more