The demand for pharmaceutical companies’ stocks has surged dramatically. AstraZeneca (LSE:AZN) shares have been no exception. Investor enthusiasm was fuelled by hopes of a new Covid-19 vaccine. But isn’t the AstraZeneca share price already too high? 

Why did the AstraZeneca share price rally?

On Monday, the pharma giant resumed phase 3 vaccine trials. As we all know, the company’s stock has been surging in recent months. That’s because people expect AstraZeneca to develop a Covid-19 vaccine. But is the future so bright for AstraZeneca and its vaccine?

Quite recently the FDA said AstraZeneca’s coronavirus vaccine trial in the US is still pending. That’s because the FDA is unsure if there is a big safety issue or not. So, many questions remain. Phase 3 vaccine trials don’t mean the vaccine will be available tomorrow. What’s more, the FDA’s investigation also suggests there are still many regulatory hurdles. That’s why the AstraZeneca … Read more

Sony said the latest version of its gaming console, the highly anticipated PlayStation 5, will go on sale Nov. 12 in the U.S. for $500, matching the price on Microsoft’s upcoming Xbox Series X as the two companies prepare to battle for market share this this holiday season.

Sony will also release a digital edition of the PS5 for $400, the Tokyo-based company said at a virtual event Wednesday. That version doesn’t have a disc drive and requires customers to purchase and download games digitally.

Price tends to be a significant factor in the success of a video game console. Historically, the less-expensive systems sell more units, driving an increase in revenue from games.

Console games have been priced at $60 since the early 2000s, but that appears to be changing. Take-Two Interactive Software had previously announced that the next entry in its NBA 2K series would retail for $70 on … Read more

None of us know what the next 12 months have in store in terms of social distancing, mask-wearing, or vaccines. Regardless of that, whatever you previously thought marketing was must now change.

Thirteen years ago, when we launched our agency, part of my time was spent convincing business owners of the importance of a marketing plan. At the time, many of them remained unconvinced. It wasn’t because they didn’t recognize its importance. They had decided it didn’t apply to themselves or their business.

Today, implementing marketing efforts as a systematic part of doing business is still – unfortunately – a rarity for the majority of smaller businesses. Go back a few years and the situation was worse.

Back in the day, many organizations built their success from the efforts of what I’ll call ‘entrepreneurial’ personality types. These people were born salespeople, even though their title could have been Support Representative, … Read more

It’s now planning time for many corporations, but for those on a fiscal accounting cycle fairly than an annual calendar cycle, what I am about to speak to would possibly just have to attend a bit. Along with firm owned stores, Apple has set trade partners like Ingram Micro and Redington that are liable for the sales and distribution of the brands. These commerce partners will purchase in bulk from the brand after which distribute the product available in the market. Thus, apart from its personal retail shops, Apple is discovered present in different modern and premium retail stores. These shops are lined by its retail partners. Advertising automation is huge, and it is only getting better with new know-how and software program. At this time’s main advertising and marketing automation platforms can do wonders in your digital marketing strategy, making it simple so that you can automate actions resembling … Read more

Long before Covid-19, college students faced a myriad of challenges in maintaining mental wellness: increasing academic pressure, ballooning student debt and unrelenting pressure to succeed — half of all students report incapacitating levels of stress, while 33 percent don’t return for their sophomore year. Perhaps most eye-opening is that suicide has climbed to the second leading cause of death among college populations. Given those challenges, now on steroids thanks to Covid-19, Cactushttps://www.cactusinc.com/ — along with in-house tech startup, Grit Digital Health — have revised and added Covid-19 related content to their ground-breaking Nod app.

Created in partnership with client Hopelab, Nod is designed to help college students form and maintain meaningful social connections and combat loneliness on campus. Nod is available for free and can be downloaded in the Apple and Google Play stores. 

Joe Conrad, Cactus Founder and CEO, notes that when campuses began to close, it became … Read more