On August 25th, nearly a month before the official first day of the new season, Starbucks declared it fall. 

It didn’t matter that it was still reaching record high temperatures; it didn’t matter that leaves wouldn’t start falling for weeks or even months; it didn’t matter that the corn mazes were still only knee high.  

All that mattered was that Starbucks fans wanted it to be fall. They desperately wanted an escape from the hellish summer than most of us have been experiencing.

So Starbucks crafted the perfect autumnal alternate universe, where you could wear a scarf and look at the leaves and drink a PSL without sweating through your facemask. 

And if you think that campaign was met with a raised eyebrow and a glance at the calendar, then you clearly underestimate the power of telling your customers the story they want to hear.

See, good marketing sells the … Read more

A content management system (CMS) allows businesses to manage, maintain, and edit their webpages on a single platform without needing advanced technical expertise. Managing and updating websites almost daily is essential in the digital age we live in.

This is why having an intuitive CMS is crucial for businesses – they can easily update their website while keeping a consistent brand identity and maintaining consistent messaging.

Drupal and HubSpot CMS are two popular platforms that can help your business work more efficiently. If you need help figuring out which one to choose, follow our guide that outlines some of the key features and pros and cons of each CMS platform.

What Is Drupal?

Drupal is an open-source content management system that powers millions of websites and apps around the world. They help organizations and people build and maintain their websites with maximum flexibility for free.

Drupal is written in PHP … Read more

You will have to devote numerous time advertising and marketing yourself and earning referrals. Product Listing Adverts (Shopping Campaigns) – With Google Purchasing Campaigns and Bing Product Advertisements your products can appear immediately throughout the search engine results. That is as a result of creating such a plan is daunting. It requires marketers to investigate the place their marketing efforts have been and what they want it to achieve in the future. Video marketing is one other digital advertising technique for companies trying to drive income. Fb Adverts mean you can goal folks primarily based on their political beliefs, as long as your advertisements are for the US. Corporations who share experience via quality content material on a consistent basis are seen as trusted sources, spend less per lead, and obtain higher pipeline efficiency. With Content Marketing, Engineered , technical marketers will learn to plan, create, and promote high quality … Read more

For every completed view of the video on Jeep YouTube channel, the brand will make a donation to combat climate change

The Jeep brand and Ann Druyan, the widow and collaborator of Carl Sagan, have joined together to create the 90-second video “Pale Blue Dot,” which launches the new Jeep Wrangler 4xe and puts attention on efforts to combat climate change.

With every completed view of “Pale Blue Dot” on Jeep brand’s YouTube page, the brand will make a contribution to Coalition for Rainforest Nations and the Carl Sagan Institute of Cornell University to combat climate change.

On 14 February 1990, famed scientist Carl Sagan gave the world an astonishing vantage point of the planet we call home. In 1981, Sagan, a member of the mission’s imaging team, began lobbying NASA to turn Voyager 1’s camera for one last look homeward, once it had completed the first reconnaissance of the … Read more

Nonprofit and education organizations alike have had their work cut out for them this year. With so many challenges hitting so quickly, it can feel like a non-stop effort just to stay in place. So first, let me say this: Thank you, to our nonprofit and our education customers. We see you on the front lines, working tirelessly in a time when nothing is certain. It’s because the work you do is so important that the public is as invested in keeping your mission going as you are.

In a post-pandemic world, donor trust is paramount.

Donors are always evaluating where their donations can make the most impact. In the landscape of COVID-19, the trust between an organization and its donors has become more important than ever. Donor trust has always been mission-critical, but in today’s rapidly shifting environment it has become mission-imperative. So how can you earn … Read more