Donald Trump approved Oracle’s bid for the U.S. operations of TikTok “in concept,” a deal forced by the president’s orders last month declaring the popular video-sharing app a national security threat.

“I have given the deal my blessing. If they get it done that’s great. If they don’t, that’s OK too, ” Trump told reporters Saturday as he left the White House for a campaign rally in Fayetteville, N.C. “I approved the deal in concept.”

The new company, which will be called TikTok Global, has agreed to donate $5 billion to an education fund, which Trump said would satisfy his demand that the government receive a payment from the deal. “They’re going to be setting up a very large fund,” he said. “That’s their contribution that I’ve been asking for.”

Under terms of the deal, Oracle and Walmart will control 20{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of the new TikTok Global, according to a person … Read more

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.” – Walt Disney

How dare are you to experiment and open new doors? Creative marketing implies moving away from a soulless consumerist machine to more personal interaction with customers and setting human connections between those who’re creating the brand and those who are part of the consumer community around it.

In recent years, animation has become an integral part of creative marketing for many brands worldwide. They foster relationships with customers by evoking bright impressions and powerful associations through engaging commercial animated videos. Many marketing experts even say that an animated demo video is a top marketing practice for product brands because it allows set an emotional connection between a product and potential customers, increasing its chances to become their choice in the future.

Animation by Vladislav Olshevsky
Read more

Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands

Heineken are exploring the Hard Seltzer category with the launch of Pure Piraña in Mexico and New Zealand. It will be available in a choice of up to nine different flavours, enabling the company to test local preferences and investigate the potential of a rapidly growing category, whilst also exploring additional market introductions into this category.

Pure Piraña demonstrates Heineken’s commitment to crafting new taste profiles in line with consumers’ ever-changing demands. Containing fewer than 100 calories per 330ml can and made with all-natural flavours, the new beverage is aimed at a modern generation of consumers who are increasingly conscious of their consumption habits and lifestyle choices.

“Innovation is embedded in everything we do at Heineken, which is why we continuously use our expertise to create new and exciting taste experiences for consumers. We … Read more

Horizons Virtual 2020 registration is now open! This annual international higher education event has gone virtual this year, which means that on 6 October at 10:30 a.m. BST, you can attend with a beverage in-hand while connecting and learning with a global audience.

Horizons has become a mainstay to gather thought leaders, experts, and technologists in the education sector, becoming one of the industry’s annual events in Europe. Thus, whether you’re a repeat attendee or new to the scene, we want you in the virtual room with us this year.

So with Horizons going virtual for 2020, what exactly can you expect? Here are the top three reasons to attend Horizons virtual:

  1. A phenomenal keynote session featuring a top European business school and their never-before-seen Education Cloud success story.
  2. Global perspectives! International is at the heart of our agenda for Horizons 2020. Hear from university leaders in the U.K., U.S.,
Read more

Warren Buffett is a renowned American billionaire and one of the most successful investors in the world. He is often reffered to as ‘the Oracle of Omaha‘. He was the favourite student of Benjamin Graham, the father of value investing. In plain terms, Graham’s method involves spotting good, undervalued companies, buying them, and holding them forever.

What do I mean by ‘good‘ companies? Well, most importantly, they have to be profitable. This doesn’t just mean having high net profit margins. It also means a company should have a good track record of rising profits. Of course, this doesn’t guarantee the firm’s profitability will keep rising in the future. But at least it makes investing in such a company somewhat safer. Of course, dividend-paying companies have a big advantage over their peers that don’t pay dividends.

Then, a great business should also have a sound financial … Read more