Xiaomi’s #ChargingHappiness campaign highlights its Redmi Power Bank charging device with an on-site installation in Grand Central Terminal

Global technology company Xiaomi’s #ChargingHappiness campaign brought smiles to the faces of New Yorkers in Grand Central Terminal on 28 December with an on-site installation highlighting the brand’s Redmi Power Bank charging device.

As part of the overall campaign, Xiaomi created a film featuring Santa Claus requesting creators to use the Redmi Power Bank in hilariously different ways on a social media platform, TikTok. Designed to extend the holiday season to those passing through Grand Central, the TikTok videos are currently on display in a special holiday installation.

“We were excited to tap into the power of TikTok and showcase how these influencers used the Redmi Power Bank as a launchpad to express their creativity and humour,” said Yiyang Liu, Xiaomi’s North America marketing manager. “And we were equally excited to … Read more

When I reflect on 2020, one word comes to mind: resilience. 

The world fundamentally changed, bringing with it tremendous uncertainty. Instead of focusing on doubt, our community saw opportunity.

The pandemic created new challenges for our communities while amplifying existing systemic issues. We had to take stock of what really mattered as we reckoned with the inequities impacting our society, and realized the only way to solve them was by working together.

As campuses shut down, schools built tools and services that allowed learning to continue. As needs within our communities increased, nonprofits found ways to expand services to everyone who needed it. Agility, creativity, and speed shone brightly as the world saw the social sector redefine resilience.

You focused not just on surviving, but on thriving. You worked to address these challenges in order to turn the next normal into the better normal. Here’s how:

Embracing the Future Faster 

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With only one morning of trading left on the London market in 2020, what a year it’s been for UK investors. This year started innocuously enough, but little did we know that the FTSE 100 would peak in late January. Then, as the Covid-19 virus spread across the globe, share prices worldwide went into complete meltdown.

The FTSE 100 crashes and then rebounds

By 23 March, the FTSE 100 had crashed below 5,000, down almost 2,550 points — more than a third (33.8%) — in under three months. But then the Footsie staged a solid comeback, climbing to hit a post-panic peak above 6,600 earlier this month. On Wednesday, the blue-chip index closed at 6,556 points, up more than three-tenths (31.3%) from its March bottom.

Of course, not all Footsie stocks bounced back after the March meltdown. For many heavyweight and mega-cap shares, it’s been an annus horribilis. Notably, … Read more

Between the prolonged coronavirus pandemic and an unusually intense U.S. presidential election, 2020 conspiracy theorists had plenty of fuel to burn.

It will hardly end in 2021, according to those who study misinformation. Experts predict that several of these theories will enjoy unusually long lifespans into the new year. They also believe that growing amplification of conspiracy theories by partisan media outlets, social media algorithms, and politicians will continue.

“We’re moving to a new era of alternative facts,” said Yotam Ophir, assistant professor at the University of Buffalo who studies misinformation. “There is a sense that we can’t trust anyone anymore and that any argument is as good as the next.”

2020 was a milestone year for conspiracy theories for three reasons, according to experts. Extreme partisanship in the U.S. turned several nonpolitical events into political flashpoints. Partisan news sources and politicians as senior as President Trump became more willing … Read more

Growing your business starts with building an audience. Businesses today struggle with how to adapt to the changing environment and do not understand the importance of building relationships and attracting an audience first and migrating a portion to become a paying client. It’s understandable it is complicated and the simple solution is to just sell. But it’s no longer working right? Groundswell marketing is about incrementally and sustainably impacting your bottom line as a differentiated strategy from “buy now”.

Today’s marketers need to adjust to the rapidly changing digital landscape and its variable costs and waning attention span across social media. It’s never been more difficult to gain audience attention let alone subscribers. The new imperative is attention with subscription. Not separately but in tandem. – but at what cost?

The average cost of acquisition to a social platform is increasing year over year and once you have them subscribing … Read more