Xiaomi’s #ChargingHappiness campaign highlights its Redmi Power Bank charging device with an on-site installation in Grand Central Terminal
Global technology company Xiaomi’s #ChargingHappiness campaign brought smiles to the faces of New Yorkers in Grand Central Terminal on 28 December with an on-site installation highlighting the brand’s Redmi Power Bank charging device.
As part of the overall campaign, Xiaomi created a film featuring Santa Claus requesting creators to use the Redmi Power Bank in hilariously different ways on a social media platform, TikTok. Designed to extend the holiday season to those passing through Grand Central, the TikTok videos are currently on display in a special holiday installation.
“We were excited to tap into the power of TikTok and showcase how these influencers used the Redmi Power Bank as a launchpad to express their creativity and humour,” said Yiyang Liu, Xiaomi’s North America marketing manager. “And we were equally excited to … Read more