Global Business

Sales Manager

Advertising Agency

Dettol lends its expertise to The Football Association to help the football community feel reassured on hygiene measures when returning to play and watch the game they love

Dettol has been announced as the Official Hygiene Partner of England’s Men’s and Women’s Senior Football Teams, Wembley Stadium connected by EE, the wider grassroots game and St George’s Park. Working with The Football Association (FA) to help reinforce good hygiene habits across every level of the game.

Good hygiene practices have never been more important to football given the current pandemic. The brand will lend its expertise to The Football Association to help the football community feel reassured on hygiene measures when returning to play and watch the game they love.

Over 17,000 grassroots clubs and 1.4 million players who participate in affiliated football will be given access to educational materials and a wide range of Dettol’s hygiene products. Dettol will … Read more

Although SEISS was originally scheduled to end in April, we’ve got good news for the self-employed: there are more grants to come. Here’s everything we know about the next SEISS grant, including who can apply and what you can claim.

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What is the SEISS grant?

The Self-Employment Income Support Scheme (SEISS) helps self-employed people who have lost income due to the pandemic.

Although it’s a grant, it’s still taxable, which means you could pay income tax on whatever support you receive.

Who can apply for grant number four?

More people can claim SEISS this time around. 

First, you must have traded in tax years 2019 to 2020, and 2020 to 2021. Then, you must show you’ve been affected financially by the pandemic. So, maybe you’re trading at a reduced capacity, or you can’t trade at all due to restrictions. 

If you tick these boxes, you must also show … Read more

You had your game plan.

You were going to put together a homepage that turned visitors into customers. Those customers were going to become raving fans of your business. They would tell all of their friends, family, and colleagues about you. You would tell your grandkids about your business success and ride off into the sunset on a horse named ROAS.

It was beautiful, except… it never was.

Your homepage might still be in the construction zone or could be live, but it’s not getting you the results you’d hoped for. You know there’s a little (read: A LOT) wrong with it. You see the pageviews come in—where are the conversions?

Traffic and conversion master, and CEO of DigitalMarketer, Ryan Deiss knows.

In his DM Lab workshop on Crafting a High-Converting Homepage, Ryan breaks down exactly what a homepage needs to do to get conversions. Turns out you don’t need … Read more

Zoe Saldana joins Snoop Dogg and Bad Bunny in the latest spot from Corona’s La Vida Mas Fina’ campaign from MullenLowe LA

Last fall, Snoop Dogg made his first appearance as Corona’s new spokesperson in the brand’s first “La Vida Mas Fina” ads from MullenLowe LA, in which the rapper brings his chill vibe to the beach. Now, he’s back in a new spot to run during the Golden Globes on Sunday, but this time, he’s accompanied by a pair of other celebs, fellow rapper/singer Bad Bunny and actor Zoe Saldana.

The brand’s ad depicts Snoop Dogg relaxing on the sand with a Corona at his side. His “shell phone” rings and on the other end is Saldana, with a Nautilus pressed to her ear. “Snoop!” she yells. “Zoe!” he bellows back before he placing it on speaker. Bad Bunny, who’s frolicking in the water, joins in, beginning a … Read more

Pickpocket taking money from oblivious man on phone image.

B2B marketers, are we over the B2C envy yet?

We used to have a legitimate reason to be envious. B2C marketers got to be more creative, personal, emotional, and interactive. We were stuck with dry, logical appeals with no-frills presentation.

These days, though, B2B marketers can be just as dynamic and creative as our B2C counterparts. And we not only can, we should.

Yet we still hear that drumbeat: “B2B marketing needs to be more like B2C.” 

Does it really?

I would argue yes, but only to a certain point. B2B is its own discipline with its own best practices. There are a few recent developments in B2C that we should borrow, but there are just as many strategies and tactics that don’t translate as well.

In the interest of continually evolving B2B marketing to be more sophisticated, more useful, and more effective: Here are five B2C trends Read more