Global Business

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The partnership launches the stylish and aspirational alcohol-free beer brand Peroni Libera 0.0% on a global scale

The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and aspirational alcohol-free beer choice and comes as the Aston Martin Cognizant Formula One team prepares to make its highly anticipated return to Formula One after more than 60 years.

Peroni Libera 0.0% will take centre stage in the partnership, bringing the alcohol-free product to a passionate global audience. Peroni Libera 0.0% will be served at prestigious events across the global Formula One calendar including in the Aston Martin Cognizant Formula One Team motorhome at every Grand Prix and across a number of stylish city centre activations aimed at engaging new and current consumers.

The partnership plays a key role in the ambitions of the Peroni brand’s parent company, Asahi Europe & International, to have a 20% share of … Read more

By: Ruth Bolle, Managing Partner of Research by Design

February is Black History Month for a number of countries across the world, including the United States of America, Germany, and France. In the U.K. and Hungary, it’s LGBTQ+ History Month.

While Black History Month — and other history months — is observed around the world, advancing equality, diversity, and inclusion have never been more important in this moment of global reckoning. But are we truly progressing?

While the intent may be present, not all professional associations are collecting data that allows them to establish how representative their profession is against the population or how representative their membership is of the profession. The data simply isn’t available or collectable for some and considered too expensive or unwarrantedly intrusive for others.

Salesforce.org partnered with Research by Design on a new research report about advancing equality, diversity, and inclusion in professional membership associations.
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The IKEA buy back scheme due to launch last November will finally be rolled out when restrictions on non-essential shops ease. Here’s a reminder of what it’s all about.

What is the IKEA buy back scheme?

It pretty much does what it says. IKEA will buy back your used IKEA furniture in return for a refund card which can be used in store. Your pre-loved furniture will then be sold online or in store. If it can’t be sold, as much of it as possible will be recycled.

The scheme is set to start as soon as non-essential shops can reopen. Based on the government’s roadmap, that’s potentially 12 April 2021 but will be subject to evolving coronavirus data.

The IKEA buy back programme was originally unveiled towards the end of last year and was trialled in IKEA’s Edinburgh and Glasgow stores. A full rollout was meant to happen … Read more

The line between lead generation and lead nurturing is often blurred. Are they one in the same? In short, no. These two processes are related but unique and require different attention and marketing focus to each. Before we delve into the differences and similarities between the two, let’s align on a common definition for what a lead is. A lead is a potential new buyer who has shown interest in your company’s product, services or content—by downloading content from your website, requesting a demo or inquiring about your offerings. If the individual matches the characteristics and criteria of your target audience, they can then be considered a qualified lead. So, what marketing efforts are key to lead generation and how can your organization turn these leads into buyers?

Lead Generation

What Is Lead Generation?

Lead generation is the process of generating interest in a company’s products and services via its … Read more

“Zen Garden,” by Valencia’s Clap Studio, sees the entire bodywork of Lexus’ premium compact crossover covered in a pattern of thousands of paper petals

An interpretation of a classical Japanese meditation garden is the winner of the second UX Art Car design competition. “Zen Garden,” by Valencia’s Clap Studio, sees the entire bodywork of Lexus’ premium compact crossover covered in a pattern of thousands of paper petals.

The striking monochrome work won the popular vote among six artists’ submissions presented by the automotive brand on its customer website. The art car will shortly make its debut at an exclusive media event, hosted by Lexus Spain.

The images of the car were created in the courtyard of Club Alma in Madrid and capture the exceptional detail in the piece. Clap Studio – artists Jordi Iranzo and Angela Montagud – completed their work within a month, inspired by the UX’s key … Read more