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Stock market investing: should I worry about a FTSE flash crash?

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

Trust and the Search for Answers: How Influence Optimizes SEO Performance

UK to experience biggest economic boom since 1948, says Barclays boss

3 reasons I’d buy Warren Buffett’s top stock today

The 5 best cities for a forever home in the UK

UK banking stocks: Investec shares jumped 30% in April! Should I buy now?

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Episode 150: Using Clubhouse to Grow an Audience and Drive Sales with Jen Gottlieb Co-Founder of Super Connector Media

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B2B Content Marketing: 10 Tips to Level Up Your Writing Skills

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Degree unveils deodorant designed for people with disabilities

ASNF 21 hours ago

Degree has collaborated with consumers with disabilities and a diverse group of experts to come up with a concept deodorant that makes application easier

People with disabilities are the largest minority group in the world. In the United States alone, one in four people have a disability, yet beauty and personal care products often overlook their challenges and needs. As the world’s no.1 antiperspirant and deodorant brand, Degree is taking action to change this.

Degree – also sold as Rexona, Sure and Shield in different countries – believes movement has the power to transform lives and that everyone should be able to experience the incredible physical, mental and social benefits it can bring, whoever you are and however you move.

Limited sight or arm mobility can make twisting a deodorant cap, turning a stick or pressing a spray a challenge, and sometimes fear of sweating without antiperspirant protection … Read more

3 Ways Tech Can Drive Equity in Education and Careers

ASNF 22 hours ago

To support education institutions, Esor Consulting Group, a Salesforce.org Equality Partner, and HBCUforce, are helping to train and hire underrepresented minorities in IT. The tech industry’s market and growth potential, including the CRM and cloud computing verticals, offer a point of entry into careers that are underrepresented by people of color. This critical work is changing lives and generations to come. 

Esor and Salesforce.org are committed to opening the doors of opportunity so that everyone has equal access to a quality education, meaningful career, and prosperous future. Student success is critical to building a better future for all.

The tech industry’s market and growth potential offer a point of entry into careers
that are underrepresented by people of color.

As inequalities have grown during the global COVID-19 pandemic and new challenges have emerged for schools to equitably and holistically support their students, we feel a sense of … Read more

Stock market investing: should I worry about a FTSE flash crash?

ASNF 23 hours ago

The US and European stock markets suffered a micro flash crash on Tuesday. Is this something that I should worry about as an investor? And will it affect FTSE 100 stocks?

What is a flash crash?

When the stock markets are open, buyers and sellers are constantly trading equities. This includes retail investors, institutional investors, and hedge funds. Nowadays this happens too quickly to comprehend, large numbers of orders take place in fractions of a second. One branch of this is known as high-frequency trading. Powerful computers make the trades, and as prices fluctuate, they’re actioned depending on pre-determined instructions and market conditions. A flash crash is when prices dip exponentially low for a short period.

How does a flash crash happen?

A discrepancy in high-frequency computer trading leads to a sudden influx of sell orders, which rapidly magnifies price drops causing a flash crash. As the prices dramatically decline, … Read more

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

ASNF 23 hours ago

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.

Listen To Learn:

  • An overview of Smart Shopping and why businesses should be using it
  • Why Google’s playbook for Smart Shopping is flawed (and how you should actually use Smart Shopping)
  • How much you can expect to spend when you first start out with Smart Shopping

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BotBuilder’s Chatbots That Deliver Results (Without … Read more

3 Must-Dos to Demonstrate *True* Inclusion and Diversity in Your Marketing

ASNF 24 hours ago

The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of this, diversity marketing is becoming a cornerstone through recognizing and actively including the many different groups of people that come into contact with ad campaigns.

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Although the words ‘inclusion’ and ‘diversity’ create the image of an umbrella covering a wide audience, efforts to diversify marketing strategies must be fine-tuned to target very specific audiences and meet them in the places where they will come into contact with your brand. There are many ways to help your brand begin to effectively embrace the diversity that has gone unnoticed and underappreciated. In this post, we’ll cover three of them:

  1. Diversify your team
  2. Perform market research
  3. Let your customers’ voices be
… Read more