Global Business

Sales Manager

Advertising Agency

The line between lead generation and lead nurturing is often blurred. Are they one in the same? In short, no. These two processes are related but unique and require different attention and marketing focus to each. Before we delve into the differences and similarities between the two, let’s align on a common definition for what a lead is. A lead is a potential new buyer who has shown interest in your company’s product, services or content—by downloading content from your website, requesting a demo or inquiring about your offerings. If the individual matches the characteristics and criteria of your target audience, they can then be considered a qualified lead. So, what marketing efforts are key to lead generation and how can your organization turn these leads into buyers?

Lead Generation

What Is Lead Generation?

Lead generation is the process of generating interest in a company’s products and services via its … Read more

“Zen Garden,” by Valencia’s Clap Studio, sees the entire bodywork of Lexus’ premium compact crossover covered in a pattern of thousands of paper petals

An interpretation of a classical Japanese meditation garden is the winner of the second UX Art Car design competition. “Zen Garden,” by Valencia’s Clap Studio, sees the entire bodywork of Lexus’ premium compact crossover covered in a pattern of thousands of paper petals.

The striking monochrome work won the popular vote among six artists’ submissions presented by the automotive brand on its customer website. The art car will shortly make its debut at an exclusive media event, hosted by Lexus Spain.

The images of the car were created in the courtyard of Club Alma in Madrid and capture the exceptional detail in the piece. Clap Studio – artists Jordi Iranzo and Angela Montagud – completed their work within a month, inspired by the UX’s key … Read more

By: Dr. Dominic Mack, Director of Morehouse School of Medicine’s National Center for Primary Care and Todd Ellis, Principal, Health and Government Solutions at KPMG

Long-standing systemic injustices—in housing, income, education, and healthcare access—have led to a disproportionate impact of the COVID-19 pandemic on underserved communities. To make progress on health equity, programs need to be put in place to provide equal access and opportunity for healthcare and other social services. 

A Grant From the Government

In June 2020, the U.S. Department of Health and Human Services Office of Minority Health awarded Morehouse School of Medicine (MSM) a $40 million grant to fight COVID-19 in racial and ethnic minority, rural and other communities disproportionately impacted by the pandemic. The grant tasks the Atlanta-based institution — one of four HBCU (Historically Black Colleges and Universities) medical schools in the nation — with coordinating a strategic network of national, state, territorial, tribal, … Read more

Having no savings at 40 isn’t the end of the world, but it’s not ideal. Saving enough to ensure a comfortable retirement is a long-term job, so it makes sense to start early in life.

There are good reasons why someone may have no savings at this age. Incomes have stagnated. The financial crisis and pandemic have added to the squeeze. Young people have other responsibilities, such as paying off debt or saving for a property deposit.

Also, retirement can seem a long way off, in your 20s and early 30s. For many, the urgency starts hitting home around 40. At which point, it should be all systems go.

I’d buy FTSE 100 stocks

Most people are likely to have some savings at 40, though. Especially in future, as the auto-enrolment company pension scheme gives millions a workplace pension for the first time.

I’m in my early 50s now, but … Read more

One of the best ways to build your online network, is by leaving comments that add value on other people’s posts.

What do I mean by leaving a comment that “adds value”?

Comments like “Nice post!” and “Really enjoyed it!” don’t add anything to a post, content-wise.

I’m not saying they don’t have value– they do. They’re kind, they’re supportive, they’re appreciated– but they’re not likely to engage the author or other readers.

A comment that contributes to the discussion, however, adds value.

When you leave such a comment, you’re providing additional content. You’re sharing your own expertise or experience, and making the post stronger and more comprehensive.

Such comments get special attention– from the author and from other readers.

By leaving an “added-value” comment, you’re drawing attention to yourself as someone worth knowing.

The author may reach out to you, so may other readers, asking to connect. Perhaps you’ll … Read more