Corona beer’s initiative creates new farming jobs in the community and improves crop quality

Corona beer lovers know there’s only one thing that can make it better: adding a wedge of lime. It’s a ritual practised in countries throughout the world, including China.

What’s lesser-known is that China largely imports its limes from Vietnam and Taiwan. Farmers who do grow limes locally are generally small, family-run businesses that struggle to produce high-quality crops and make ends meet.

Most live outside the city of Ziyang, in rural Anyue County, Sichuan Province and lack the skills or resources needed to improve their operations and become more profitable. Upon learning about the lime growers’ struggles, Corona, and its local maker, Budweiser Brewing Company (BBC) China, stepped in to help.

“BBC China has long worked to financially empower, upskill and connect local farmers who grow the natural ingredients used to brew our beers,” says … Read more

John Lewis supports the expansion of the SFA’s new Cashmere Standard from Mongolia to the Inner Mongolia region of China

The John Lewis Partnership has announced plans to fund a three-year programme run by the Sustainable Fibre Alliance (SFA), to support the expansion of the SFA’s new Cashmere Standard from Mongolia to the Inner Mongolia region of China.

Climate change and increased global demand for cashmere are putting pressure on the fragile ecosystems the cashmere industry relies upon. In response to this, a global standard has been developed by the SFA to promote best practice in land management, animal welfare, fibre processing and supply chain transparency; ensuring the long-term viability of the cashmere sector.

John Lewis is funding the training of 420 herders in Inner Mongolia, on the global standard. Training will be provided by a leading animal welfare NGO, the International Cooperation Committee of Animal Welfare(ICCAW), together with experts … Read more

Guinness is raising #AToastTo our heroes on the front lines, pubs and bartenders, and our community of friends near and far

For more than 260 years, Guinness, an alcohol brand, has been celebrating St. Patrick’s Day and what it means to be Irish: being resilient, toasting to the good times and always focusing on the silver linings.

This past year, we’ve seen so many people do their part to lift us all up and keep us going, so to spread the magic of St. Patrick’s Day in 2021, Guinness is raising #AToastTo our heroes on the front lines, pubs and bartenders, and our community of friends near and far.

“We won’t quite be able to march again this year, but we can give thanks to the people who have raised us all up since last St. Patrick’s Day – through our words, but much more importantly, through our actions,” … Read more