The line between lead generation and lead nurturing is often blurred. Are they one in the same? In short, no. These two processes are related but unique and require different attention and marketing focus to each. Before we delve into the differences and similarities between the two, let’s align on a common definition for what a lead is. A lead is a potential new buyer who has shown interest in your company’s product, services or content—by downloading content from your website, requesting a demo or inquiring about your offerings. If the individual matches the characteristics and criteria of your target audience, they can then be considered a qualified lead. So, what marketing efforts are key to lead generation and how can your organization turn these leads into buyers?

Lead Generation

What Is Lead Generation?

Lead generation is the process of generating interest in a company’s products and services via its … Read more

One of the best ways to build your online network, is by leaving comments that add value on other people’s posts.

What do I mean by leaving a comment that “adds value”?

Comments like “Nice post!” and “Really enjoyed it!” don’t add anything to a post, content-wise.

I’m not saying they don’t have value– they do. They’re kind, they’re supportive, they’re appreciated– but they’re not likely to engage the author or other readers.

A comment that contributes to the discussion, however, adds value.

When you leave such a comment, you’re providing additional content. You’re sharing your own expertise or experience, and making the post stronger and more comprehensive.

Such comments get special attention– from the author and from other readers.

By leaving an “added-value” comment, you’re drawing attention to yourself as someone worth knowing.

The author may reach out to you, so may other readers, asking to connect. Perhaps you’ll … Read more