The line between lead generation and lead nurturing is often blurred. Are they one in the same? In short, no. These two processes are related but unique and require different attention and marketing focus to each. Before we delve into the differences and similarities between the two, let’s align on a common definition for what a lead is. A lead is a potential new buyer who has shown interest in your company’s product, services or content—by downloading content from your website, requesting a demo or inquiring about your offerings. If the individual matches the characteristics and criteria of your target audience, they can then be considered a qualified lead. So, what marketing efforts are key to lead generation and how can your organization turn these leads into buyers?
Lead Generation
What Is Lead Generation?
Lead generation is the process of generating interest in a company’s products and services via its … Read more