Global Business

Sales Manager

Advertising Agency

I know that this headline for UK shares can sound contradictory when the broad indexes are falling.

In February, it was clear that the stock market rally had all but stalled. The FTSE all-share and FTSE 100 indexes, on average, were lower in February compared to the month before. The FTSE 250 fared better, but the party is slowing down for it too.  

But what is true for the overall index is not true for all UK shares. 

Consider Card Factory

A case in point is Card Factory (CARD), the greeting card and gifts retailer, whose share price is up 20% as I write. I wrote about it last week. But the latest increase is so big, this UK share had to be mentioned again. This is particularly so because I think it shows the potential for UK shares of retail companies for 2021.

Retail has suffered during the … Read more

When was the last time you brought your business strategy into your website design? If the answer is never, we get it.

As marketers and business owners, we don’t bring business strategy into our websites. We bring customer avatar pain points, strategic calls to action, and hero images that draw the reader’s attention to our shiny CTA buttons.

It’s tempting to think this is the best way to create a website. If the experience is designed for our customer avatar—why would we bring our business strategy into it?

In a few minutes, you’re going to have a lightbulb shining brightly over your head. You’re going to say, “Ohhhhhhhhh,” hit CTRL + T to open another tab and take a scroll through your website with tons of new ideas as to how you can make it better.

We’re not talking a little better either. We’re talking about the difference between an … Read more

Lead magnets are a surefire way to build your mailing lists, strengthen customer connections, and — ultimately — drive sales.

How? Well, with massive amounts of content being produced online every second, nothing short of magnetism will grab the attention of potential customers. And, once you’ve gotten a prospective customer to look your way, holding their attention and converting it to a sale is perhaps an even bigger challenge.

This is where a lead magnet comes in! A lead magnet is a free item or service given away in exchange for contact information.

When it comes to digital marketing, knowing how to use lead magnets is essential to growing your business.

If you haven’t yet mastered the art of developing lead magnets, don’t worry! This article will answer your questions, including:

  • What is a lead magnet?
  • Why should your business use a lead magnet?
  • What makes a great lead
Read more

The partnership reflects a shared vision between Moët Hennessy and Shawn JAY-Z Carter for the future of this iconic Maison

Moët Hennessy, a global brand in luxury wines and spirits is pleased to announce a partnership with Shawn JAY-Z Carter through the acquisition of a 50% stake in Armand de Brignac, a leader in prestige champagne. The partnership reflects a shared vision between Moët Hennessy and Shawn JAY-Z Carter for the future of this iconic Maison.

With its striking look and natural appeal to a global and diverse luxury consumer, Armand de Brignac has brought unprecedented innovation and energy to the Champagne category since 2006. It has been a worldwide success with a strong presence in North America, Asia, and Europe, and over 500 000 bottles sold in 2019, in particular with an outstanding position in the high energy channels.

“For years we have been following the fantastic success … Read more

Every year Warren Buffett releases his shareholder letter. It is publicly available for free online and contains a lot of investing wisdom. Buffett’s long-term investment record is one of the best in history, but his advice is helpful even to novice investors.

I have been looking back over some of Buffett’s old shareholder letters to help inform my own investment strategy. Since his last letter, reflecting on Buffett’s wisdom, I sold a holding in a large FTSE 100 company.

Warren Buffett emphasizes competitive ‘moats’

Warren Buffett talks a lot about moats. In medieval times, moats around castles made it harder for attackers to breach the castle ramparts. In investment terms, a competitive advantage can fulfil a similar function. Auto Trader is a good example. With its brand recognition and the network effect of large numbers of buyers and sellers congregating in one place, Auto Trader enjoys a business advantage … Read more