Global Business

Sales Manager

Advertising Agency

Creative marketing agency Public Label has announced the appointment of Stephanie Sumner as SVP, Growth. Reporting to Brian Cohen, CEO of Match Marketing Group, Sumner will be responsible for leading growth initiatives at the newly launched agency.

Sumner’s hire is the latest move in the agency’s trajectory of cementing its presence in the U.S. and Canada. In December, Match Marketing Group relaunched as two separate agencies — Public Label and Match Retail — following an extensive overhaul and modernization of the agency’s unique expertise and offerings.]

“We’re thrilled to welcome someone with Stephanie’s talent and pedigree to the team. Her experience and intelligence are obvious, but it’s her passion, curiosity and personal character that make her stand out from the pack,” said Cohen. “She’s a perfect fit for Public Label’s culture, and we’re already learning from her since she’s been on board.”

A seasoned marketing leader with a passion for … Read more

Desperados latest ad campaign provides a platform for eight emerging graphic artists to shine on a global stage

Alcohol brand, Desperados has never been afraid to push boundaries, approaching creativity the same way it approaches its beer – with a kick of the unexpected that goes beyond the obvious.

In this latest wild experiment, Desperados is joining forces with eight emerging graphic designers, painters, photographers and illustrators – creating the Desperados Design Collective – to develop its latest advertising campaign, providing a platform for their talent to shine on a global stage.

Budding artists that feature in the Desperados Design Collective have been given a once-in-a-lifetime mentorship opportunity with world-renowned designer, Kate Moross, drawing on their experience and creativity to inspire the group to defy expectations in the work they’ve produced. Creative output from the group will appear throughout Desperados’ digital advertising and first-ever AR OOH experience in 2021.

“As … Read more

With the much anticipated return of a dividend (albeit only 15 cents per share for the interim period) failing to ignite the HSBC (LSE:HSBA) share price, the bank still trades for below book value. As of late February, HSBC shares trade for a price-to-book ratio of around 0.63. Here is one potential event I think that could send shares higher.

The importance of interest rates to HSBC

Due to the pandemic, central banks around the world have lowered interest rates to ultra-low levels. This has acted as a headwind for the bank. According to CEO Noel Quinn, HSBC “lost around $5.3 billion of net interest income” due to the lower rates. That has translated into an over 2 percentage point decrease in the bank’s return on tangible equity (RoTE).

The low rate environment is one of the reasons why management has focused more on the bank’s non-interest income … Read more

In March of 2020, Reneé Boudakian, co-founder and owner of Rubicon Marketing and DM Certified Partner, found herself in the same situation you did. 

Wondering if her business would be able to ride out this unpredicted storm. 

It turns out that her business was not only able to survive, but it became a better version of itself. In 90 days, Reneé was able to secure $100,000 from offers that didn’t even exist at the start of 2020.

Yes—you read that right. The offers she launched to have a 6-figure quarter weren’t even part of her business pre-pandemic. Using the Customer Value Journey and 2 essential questions, Reneé was able to maneuver through the end of 2020 with a strategy we’re excited to share with you.

Before Reneé put the Customer Value Journey to work, her agency’s offer was to implement and build out individual Infusionsoft campaigns on spec in … Read more

What does your brand stand for? Peace and equality? Laughter and love? Fitness and health? Innovation and efficiency? Whatever you’re trying to promote to your target audience can be enhanced by incorporating mixed reality (MR) into your marketing mix.

Mixed reality can expand your consumer base, keep them engaged, and skyrocket your brand into the digital age, landing in the top position in your market. Not only will implementing mixed reality experiences give you a competitive edge, but it will also become your key to survival.

The global market size of mixed reality is estimated to increase from $47 million in 2018 to over $3.7 billion by 2025 (Statista). Needless to say, the future is looking increasingly technological and we as consumers, will demand to take part in these digital experiences. As MR technology continues to roll out, the costs associated with MR marketing will fall, and digital-reality marketing … Read more