Michelob ULTRA launches ‘Beer Run’ – a first of its kind programme allowing consumers to trade in their hard-earned miles for beer
Michelob ULTRA, the fastest growing beer in the US, is encouraging people to get outdoors and get active, safely, with their go-to fit squad by allowing them to trade their miles for beer.
ULTRA Beer Run is an unprecedented programme that allows people to exchange their miles, push-ups, downwards dogs or any exercise activity for the unmatched experience of grabbing a cold one with friends, post-workout. A relentless champion of living an active, balanced lifestyle, Michelob ULTRA believes workouts are better with others and that it’s only worth it if you enjoy it.
This epic, one-of-a-kind programme inspires active seekers all over the US and rewards them with refreshing Michelob ULTRA to celebrate their pursuits.
To participate, 21+ consumers download the MyCooler app and register. Then simply … Read more