Global Business

Sales Manager

Advertising Agency

Gap continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for good

This Spring, Gap, clothing brand, continues to champion modern American optimism by amplifying the voices of Generation Good – a collective of unique individuals taking action as forces for good.

Acting on the shared values of inclusion, diversity, sustainability and community, these groundbreakers are changing the paradigm, propelling a real shift in how we show up, represent, listen and learn across generations. Through founding ideals and creative expression, Generation Good inspires the good in all of us, working together for a brighter future.

“Gap was founded with the mission to do more than sell clothes,” says Mary Alderete, global head of Gap marketing. “Generation Good reflects this idea that we can all be our true selves and move things forward by being a … Read more

Content Marketer Deep in Thought Image

In his recently-published book, What’s Your Problem: Become a Better B2B Marketer by Enhancing Your Problem-Solving Skills, Steve Goldhaber argues that the discipline of content marketing boils down to a simple consistent objective: solving problems.

It’s a reasonable framing. Almost every piece of marketing content is essentially aimed at solving a problem. This really gets to the fundamental intent of B2B content marketing as a practice: by helping our audience solve day-to-day problems and overcome business challenges, we hope that they’ll eventually consider using our product or service to solve a bigger problem.

But content marketers can’t focus solely on solving problems for customers. We also need to look inward and address key challenges that threaten the value and impact of our problem-solving content. The old saying about “getting your own house in order” comes to mind.

Here’s a look at four prevalent conundrums faced by B2B content marketers … Read more

We’re thrilled to announce that the second Salesforce.org Impact Lab will focus on driving equity in education. This Impact Lab will support learners on nontraditional pathways from underrepresented minorities as they navigate post-secondary education and move into the workforce. 

Building on the momentum from our inaugural Impact Lab, which just launched a new app to help combat homelessness, this new Impact Lab will bring together subject matter experts from across sectors to advance equity in post-secondary education.

As a collaborative initiative aimed at developing innovative technology solutions that address complex social issues, Impact Labs combines the expertise of leaders from the nonprofit and education sectors with the power of Salesforce technology and pro bono talent. In taking risks, thinking outside the box, and designing creative solutions, Impact Labs aims to address some of the world’s greatest needs.

Our second cohort of Impact Labs Community Fellows will focus on driving equity
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HSBC (LSE:HSBA) recently reported its much anticipated annual results for 2020. Many investors were keen to see how the bank did during the challenging pandemic and whether management would pay a dividend again given the improved economic conditions. I think it’s fair to say the bank answered some of those questions. With the results, here are some key points and what I’d do given the current HSBC share price.

Annual 2020 result

Like many other banks, HSBC’s 2020 results weren’t that great due to the pandemic. For the year, HSBC reported a profit before tax of $8.78bn, beating the analyst estimates of $8.33bn, but still lower by 34% year-over-year. Sales also fell 10% to $50.43bn.

Due to the pandemic, the bank suffered from increased credit losses. Given that many central banks cut rates in response to the pandemic, HSBC also made less in some interest rate sensitive areas of … Read more

Black History Month was started by Carter G. Woodson as Negro History Week in 1926 and centered on two main ideas: recognition and importance. As Woodson said, “Those who have no record of what their forebears have accomplished lose the inspiration which comes from the teaching of biography and history.” To celebrate Black History Month this February, we reached out to some of our staff, recent contributors, and favorite marketers to talk about their careers and some of their favorite people in Black history.

Shondell Varcianna

Founder and CEO, Varci Media

Heritage:

Was born in Canada. My mom is from Jamaica and dad is from Ghana.

I started working in the banking industry in 1998 at BMO Bank of Montreal. I worked in several different positions, including being a mortgage loan originator, where I underwrote million-dollar mortgages per week and exceeded weekly targets by 130%. During my time at CMHC, … Read more