By Rob Acker, CEO of Salesforce.org and Rick Shadyac, CEO of ALSAC
Founded in 1957, the American Lebanese Syrian Associated Charities (ALSAC) was established as the fundraising and awareness organization for St. Jude Children’s Research Hospital. Grounded in the belief that all children should have access to quality healthcare, ALSAC and St. Jude, since the beginning, have provided care for children regardless of race, religion, nationality, or socioeconomic standing. Families whose children are treated at St. Jude never receive a bill from St. Jude for treatment, travel, housing, or food.
As one of the most trusted health nonprofits in the world, ALSAC raises upwards of $1.7 billion a year, this year approaching $2 billion. Between St. Jude’s status as the global leaders in understanding, treating, and defeating childhood cancer, and its commitment to ensuring no family ever receives a bill, it’s not hard to see why effective fundraising is critical … Read more