Global Business

Sales Manager

Advertising Agency

SK-II shines a much-needed spotlight on women-owned small businesses and entrepreneurs in Tokyo that has been highly impacted by the pandemic

Furthering its commitment towards its brand purpose #CHANGEDESTINY, global skincare brand SK-II returns with its last SK-II STUDIO film for the year – “BEYOND THE STADIUM”, shining a much-needed spotlight on a community that has been highly impacted by the pandemic – women-owned small businesses and entrepreneurs in Tokyo.

The pandemic has been a tough setback for small businesses globally and especially in Japan with the postponement of the Olympic Games Tokyo 2020. 87% of women business owners globally have been adversely affected by the pandemic. This adds to a preexisting difficult climate in Japan for women entrepreneurs.

Employed Japanese women who are own-account workers are amongst the lowest within the G7 countries (4.4%), and significantly below the OECD average. 22% of women in Japan aspire to own their … Read more

Ann Handley

Inside B2B Influence is a show that goes behind the scenes of B2B marketing and showcases conversations with insiders from the world of influencer marketing. We connect with influential practitioners at B2B brands of all kinds and sizes to answer the rising number of questions about working with influencers in a business context.

In this first episode of the second season of Inside B2B Influence, I was able to catch up with the incredibly popular, talented and beloved Chief Content Officer at MarketingProfs, Ann Handley. I’ve known Ann for well over 10 years and she’s been a great friend, client and source of inspiration to me about more meaningful content marketing.

Ann talks with me about a variety of topics ranging from the nature of influence in B2B, demand for B2B influencers during the pandemic and our mutually favorite “dogfluencer”, August – the most dashing Cavalier King Charles Spaniel … Read more

Help us build a new home for our nonprofit and education users in the reimagined Trailblazer Community later this year!

Earlier today, Salesforce launched the reimagined Trailblazer Community — one modern platform to learn, earn, and connect from anywhere!

Last year, everything changed. We had to find new ways of working, learning, connecting, and collaborating. Overnight, kitchens became our classrooms and Zooms became our hangout spots. We discovered that with the right tools, we don’t always need to be “together” to be together.

Community is everywhere, and together we are redefining what a community can be in the all-digital, work-from-anywhere world.

Together we are redefining what a community can be in the all-digital, work from anywhere world.

Learn Together With the Trailblazer Community

When you log into the new Trailblazer Community today, you will be embarking on an entirely new, personalized experience centered on learning and building connections. Here are … Read more

The NIO (NYSE:NIO) share price has been moving like a rollercoaster since the start of 2021. After the electric vehicle manufacturer saw its valuation get nearly cut in half in the first couple of months, the stock is now back on the rise. And since mid-May, it’s up more than 50%. Despite the recent volatility, the NIO share price is still up by almost 530% over the last 12 months. But what’s causing the sudden bounce-back of the stock? And is it too late to buy?

The rising NIO share price

The NIO share price initially started to tumble after the management team announced that the global semiconductor shortage is impeding production capacity. This consequently led to lacklustre car production guidance for investors. And for several months, there was plenty of uncertainty. Since inflation fears were also on the rise, I’m not surprised to see the stock take a hit.… Read more

Want to get paid for copywriting? The good news is that there are some very profitable positions out there. The bad news is that they’re not for the faint of heart.

Copywriting takes passion and dedication. It’s a skill set that takes years to master. Only those passionate enough to work through the red edits all over their work are the ones who can tap into the lucrative business of writing online.

If you’re thinking, “Give me the red marks” (or these days the Google Doc comments and suggestions), you have what it takes to land one of these profitable copywriting positions.

Here’s a round-up of the positions experienced copywriters take to turn their writing passion into a lucrative skill.

#1: Freelance (Paid By Project)

Freelancing comes with many benefits (we’ll also talk about the cons in a minute). As a freelance copywriter, you’ll be able to tap into Read more