Corona beer’s initiative creates new farming jobs in the community and improves crop quality
Corona beer lovers know there’s only one thing that can make it better: adding a wedge of lime. It’s a ritual practised in countries throughout the world, including China.
What’s lesser-known is that China largely imports its limes from Vietnam and Taiwan. Farmers who do grow limes locally are generally small, family-run businesses that struggle to produce high-quality crops and make ends meet.
Most live outside the city of Ziyang, in rural Anyue County, Sichuan Province and lack the skills or resources needed to improve their operations and become more profitable. Upon learning about the lime growers’ struggles, Corona, and its local maker, Budweiser Brewing Company (BBC) China, stepped in to help.
“BBC China has long worked to financially empower, upskill and connect local farmers who grow the natural ingredients used to brew our beers,” says … Read more