Global Business

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Advertising Agency

SodaStream’s latest ad campaign features Michael Bublé

Two beloved brands in the sparkling water category are joining forces to shake things up and give consumers more ways than ever to enjoy freshly-made flavoured sparkling water. Introducing bubly drops for SodaStream, a new and exciting way to make bubly branded sparkling water at home on the SodaStream platform. SodaStream, the convenient, fun and sustainable way to drink more water, grew twice as fast as the small kitchen appliance category in 20201.

The collaboration aligns the ongoing commitments of the two brands to sustainability and single-use plastic reduction. In 2019, bubly announced it would no longer be available in plastic packaging.

And now, bubly drops for SodaStream offers consumers another sustainable option for enjoyment, with the ability to create their favourite bubly sparkling water at home. The collection is comprised of six classic bubly flavours including grapefruitbubly, blackberrybubly, limebubly, strawberrybubly, mangobubly, … Read more

*This post was originally posted on July 28, 2017. The post was updated on January 5, 2021. is humbled to partner with nonprofits around the world to bring awareness to World Day Against Human Trafficking. Human trafficking organizations advocate for stronger anti-trafficking laws, provide services and support for victims of trafficking crimes, and develop long-term strategies to end human trafficking. Here are just a few anti-trafficking nonprofit organizations that are leveraging Salesforce technology to fight human trafficking and support survivors of these crimes.

1. AnnieCannons

AnnieCannons gives human trafficking survivors the tools to support themselves and their family.

Mission: Economic power is the key to breaking the cycle of exploitation among vulnerable communities. At AnnieCannons, an anti-human trafficking organization, they transform survivors of human trafficking into software professionals through a holistic program that trains and equips survivors to independently support themselves and their families.

Problem: AnnieCannons employs only three … Read more

It’s hardly a shock to see the Cineworld Group (LSE: CINE) share price slipping again in recent hours. The UK share fell in end-of-week trading after news emerged that the release of the latest James Bond flick was being delayed again due to Covid-19. It’s now set to hit screens in October.

The latest 007 outing, No Time To Die, is arguably the most high-profile casualty of mass cinema closures. But it’s not the only money-spinning title whose release date has been put back again in recent days. Other theatre fillers subject to additional delays into 2021 include the next Ghostbusters, Peter Rabbit and Cinderella adventures.

This adds an extra problem for Cineworld and its debt-heavy balance sheet. The cinema giant is already in huge danger as Covid-19 lockdowns keep its UK theatres closed. The UK share has enough money to last until May following fresh fundraising in … Read more

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Fortune’s quarterly investment package came out this week and it’s filled with stories about tech.

That’s probably not surprising given that tech stocks have been surging for a while now. The S&P 500’s tech sector gained 44% last year versus 18% for the overall index. Collectively, the big six–Apple, Microsoft, Amazon, Google, Tesla, and Facebook–are now worth over $8 trillion. To some it’s an obvious bubble, to others a logical response to the winners of the year of COVID.

With tech’s big sway in the stock market, I’m benefitting indirectly and so are you, most likely. All of my investments are in mutual funds, mainly low-cost index funds, and they’re topped up with the big six and other … Read more

‘Live Bold’ celebrates Hisense’s uncompromising quality and a focus on the details that are built into every one of the brand’s innovative products

Hisense, one of the world’s leading consumer electronics and home appliances brand, has launched its ‘Live Bold’ digital and retail campaign with a bit of a difference featuring partner club Paris Saint-Germain.

Paris Saint-Germain players Neymar Jr, Keylor Navas, Ángel Di María, Ander Herrera and Presnel Kimpembe, are seen gathered in the Hisense Showroom surprising unsuspecting customers, though fans will spot that the players do not look as they usually do. Rather they are seen in miniature form, acting as the consumers’ guide to making the smart and bold choice – purchasing one of Hisense’s diverse range of TVs and home appliances.

‘Live Bold’ celebrates Hisense’s uncompromising quality and a focus on the details that are built into every one of the brand’s innovative products, … Read more