Our experience as online consumers and targets of ads from birth means we’re all latent advertising experts to a certain degree, right?
You know what billboard caught your eye and why you’re now sitting at a greasy spoon off exit 72 eating world-famous banana nut pancakes. You know which ad stopped you in your mid-scroll tracks through Instagram and why you’re now the proud owner of a fabric fuzz remover. Better yet, you know why the ad on LinkedIn for a product to better your business made you click.
Was it the eye-catching design? The beautiful accompanying photos? The quote from a previous customer, ecstatic about their purchase? Or was it simple repetition of an ad that eventually convinced you that you did, indeed, need the lint shaver?
Turning the tables and applying that birthright knowledge to your org’s own digital advertising, though, might look and feel a little different. … Read more