In a homage to this year’s Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save Taco Bell Nacho Fries from evil forces
Taco Bell’s latest spot ‘Fry Force’, created by production powerhouse Psyop in collaboration with advertising agency Deutsch, premiered today during the Opening Ceremonies for the 2021 Summer Olympics.
In a homage to this year’s Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save the brand’s Nacho Fries from evil forces. Playing like a short film, director Luca Vitale worked with Psyop to design the animation project, which was completed in just nine weeks, from start to finish.
“For this specific piece, we really wanted to play to the tropes. There was the mandate to be dramatic and classic, but it’s about Nacho Fries,” said Vitale. “There is drama juxtaposed to the silliness. Getting to work with … Read more