When you are planning marketing campaigns for your ecommerce website, there are a number of variables to consider, albeit given that every business is different, whichever you prioritise at different times, depending on changing business objectives, both have their value, regardless of business type.

It’s simply a question of keeping your marketing strategy under regular and consistent review to find what is working.

That being said, let’s dive into the essentials to learn what might work best for your online business and remember that what works today may have to evolve as the search engines tweak their algorithms.

SEO Versus PPC

SEO includes two elements, organic and PPC, (sponsored ad’s). Both are important for boosting your visibility and search engine ranking. The skill is in applying each at the appropriate time.

In general, as a rule of thumb, to gain immediate presence and visibility, pay per click … Read more