Putting digital marketing actions into movement without a beforehand-devised plan or technique might lead to failure for not considering all of the features that might affect their development. 7. Means to leverage more marketing tactics – with a brief and long-time period plan, you’ll be able to see ten steps ahead, planning for that mega branding convention in five years and pulling off your sensible influencer advertising and marketing campaign six months from now. 5.) Create an interactive and informative web site. Do not make your website appear to be a boring corporate brochure as it might cause disinterest to your audience. Spice issues up with illustrations, online articles and white experiences. Furthermore, Cornelissen and Harris 2004 , in exploring the working relationship between marketing and PR, found that the majority of corporations have not integrated these features and that they not often work in unison. Ideally, these two communication … Read more