Many people get confused about the role of advertising in the advertising and marketing combine so here is a easy view of the place it matches in. Remember, the more you recognize about your readers, the more precisely you may base your content material creation on them, and the more practical your entire content marketing technique can be. Charles H. Patti, James M. Cox Professor of Buyer Experience Administration, College of Denver, and Professor Emeritus, Queensland University of Technology (Brisbane, Australia). He’s the writer of ten books and dozens of articles, e book chapters, and cases on integrated marketing communication, advertising and marketing administration, and buyer experience. He serves on 13 editorial boards and was named the Advertising and marketing Educator of the Yr by the Advertising and marketing Educators’ Association. Content marketing is more than a buzzword—it’s a important part of a profitable marketing technique. At this time’s consumers … Read more