Puma commits to protecting forests in partnership with NGO Canopy

By 2022, Puma will source all of its cardboard and paper packagings from recycled or certified sources to ensure they are not derived from the world’s most integral forests Sports company Puma has committed to protecting forests around the world when sourcing paper, cardboard, and viscose, as part of its […]

By 2022, Puma will source all of its cardboard and paper packagings from recycled or certified sources to ensure they are not derived from the world’s most integral forests

Sports company Puma has committed to protecting forests around the world when sourcing paper, cardboard, and viscose, as part of its new partnership with not-for-profit environmental organisation Canopy.

By 2022, Puma will source all of its cardboard and paper packagings from recycled or certified sources to ensure they are not derived from the world’s most integral forests.

When Puma products contain viscose, the raw material must come from top-of-class fibre producers which are regularly audited and then ranked by Canopy in its Hot Button Report. By procuring only from suppliers that achieve a top rating from Canopy, the company is avoiding the risk of sourcing from ancient or endangered forests.

“Forests play a key role as carbon sinks and water reservoirs,’ said Stefan Seidel, Head of Corporate Sustainability at Puma. “With our new Forestry Policy, we will ensure that Puma is part of the solution to protect Ancient and Endangered Forests around the world.”

As part of its agreement with Canopy, the company has signed up for the Pack4Good and CanopyStyle initiatives, which work to empower supply chains to save forests, and bring alternative, next-generation solutions to the mainstream, both in packaging and viscose production.

“We’re very excited to welcome sportswear giant Puma to the CanopyStyle and Pack4Good initiatives,” said Nicole Rycroft, Canopy’s Executive Director. “Transforming unsustainable supply chains is vital to keep forests standing, protect biodiversity, and stabilise the world’s climate. Puma strives to be at the front of the pack and today they are clearly demonstrating that leadership.”

The article Puma commits to protecting forests in partnership with NGO Canopy appeared first on World Branding Forum.

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