Pepsi introduces its first permanent flavoured cola in five years

To support the launch of its new flavour, Pepsi has created a national TV spot featuring “Take You Dancing” by award-winning superstar Jason Derulo Pepsi is excited to announce the nationwide rollout of Pepsi Mango, the brand’s first new permanent flavoured cola in five years. The bright citrus and rich […]

To support the launch of its new flavour, Pepsi has created a national TV spot featuring “Take You Dancing” by award-winning superstar Jason Derulo

Pepsi is excited to announce the nationwide rollout of Pepsi Mango, the brand’s first new permanent flavoured cola in five years. The bright citrus and rich caramel notes of an ice-cold Pepsi create the perfect cola base for the ripe, juicy flavours that make mango so irresistible.

Beginning 22 March, Pepsi Mango will be available nationwide for all to enjoy this surprising mix of cola and tropical fruit flavour. This new flavour launch also marks the brand’s first permanent release of a Regular and Zero Sugar variety at the same time, designed to support consumers’ growing preference for sugar-free offerings, without having to sacrifice great taste.

To support the launch, the brand has created a new national TV commercial which will also run digitally. Set to the uplifting top 40 hits “Take You Dancing” by award-winning superstar Jason Derulo, the spot shows a mango pop out of a fruit bowl and roll over to its perfect match – a can of Pepsi – to create the exciting new flavour, Pepsi Mango.

“Our consumers are always looking for new and exciting flavours, so we couldn’t be more excited to introduce them to Pepsi Mango. Our team has created a surprisingly perfect match with Pepsi Mango, combining the delicious taste of Pepsi cola with the flavour of sweet, juicy mango,” said Todd Kaplan, Vice President of Marketing – Pepsi.

“Mango is one of the most popular fruits in the world, and it serves as the perfect complement to Pepsi, creating an irresistible combination that our fans can enjoy everywhere throughout the year.”

After proving some of the most perfect pairings can be found in the most unlikely places (or sips), Pepsi Mango is launching a new campaign dedicated to helping real people find their perfect match, even with the most surprising person. Dating has never been more challenging, with an overwhelming number of apps and platforms, yet minimal in-person interactions and not many opportunities for “meet-cutes.”

So, in early April, the brand is turning its advertising inventory on select social media platforms into real dating advertorials for a handful of interesting, young singles. The series, partly inspired by the video dating fad of the ’80s, will introduce the singles to the world with fun personality introductions and contact information so other singles at home can shoot their shot. Pepsi Mango will create avenues to ‘ship as many pairs as possible, all to help singles find their perfect matches, like Pepsi and mango.

When it comes to creating surprising perfect matches, Pepsi Mango knows no bounds. Next month, thebrand, together with longtime partners at ViacomCBS and its in-house branded content studio, Velocity, will unveil a fully integrated perfect match themed series starring some of the most adored dating reality show stars. Fans should stay tuned for more details in the coming weeks.

The article Pepsi introduces its first permanent flavoured cola in five years appeared first on World Branding Forum.

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