Nike’s partnership expands on its Black Community Commitment to support organisations focused on social justice, education and economic opportunity for Black Americans

Expanding the Nike, Inc. Black Community Commitment to support organisations focused on social justice, education and economic opportunity for Black Americans, the ‘Just Do It’ brand announces a new partnership focused on economic empowerment, Black Girl Ventures.

The US$500k/£370k investment from Nike, Inc. will support Black Girl Ventures in its efforts to provide Black and Brown women-identifying founders with access to the community, capital and capacity-building to support entrepreneurship. This contribution builds on the commitments to Black Girls CODE, NAACP Empowerment Programmes and the NAACP Legal Defense and Educational Fund, Inc. (LDF) announced in July 2020.

“Nike’s funding will help us grow our reach through new chapter development, increase our technology infrastructure to better serve Black and Brown leaders through our proprietary crowdfunding platform and increase … Read more

If you follow the stock markets even casually, you’re likely to be familiar with the terms ‘Nasdaq’ and ‘Nasdaq 100’. So what’s the difference between the two, and should you invest? Let’s take a look.

What’s the Nasdaq?

In a previous article, we looked at some of the most popular stock exchanges in the world and what makes each one unique. We established that the Nasdaq is an electronic marketplace for trading securities. It’s actually the second-largest overall stock exchange in the world.

But the Nasdaq does not just refer to the stock exchange. The term is also used to refer to the Nasdaq Composite Index, a stock market index that tracks the stock of more than the 3,000 companies currently listed on the Nasdaq exchange.

In fact, when you hear market commentators and analysts saying ‘the Nasdaq has lost or gained X number of points’, they are most … Read more

Automation is hardly a new threat to workers. Long before the arrival of COVID-19 disrupted businesses, many manufacturing executives were already changing how their companies assembled products, and other industries were considering following suit.

But as the global crisis has dragged on, the pandemic could be accelerating that shift.

“Every time there’s a disruption it forces people to make decisions,” says Tom Smith, an associate professor of finance at Emory University’s Goizueta Business School. “I would put money on the fact that this has sped up at least the decision-making process. When, all of a sudden, you’re in a crisis, smart and creative people find solutions. Creative people don’t let the crisis take everything down if they can help it.”

Just under 40% of U.S. jobs are at significant risk of being automated, according to the World Economic Forum (WEF). More than 10% of the country’s jobs are at high … Read more

Every business owner is on the hunt for those silver bullet campaigns that will turn your organic website traffic, website pages, email newsletters, and other copy into dollar signs. Well, it doesn’t actually work that way. There are some staples, like quality and trust—that have to be woven up through the center of all your content to build that marketing material bridge from consumer to customer. The good news is, your word choice is your first line when building that trust, through your branded content, SEO efforts, online profiles, social media posts, and website and landing page copy, and more.

Words have the ability to inspire action in people—this is what copywriting is all about. But as many words as there are in the dictionary, coming up with natural, powerful, non-repetitive words and phrases that appeal to your audience is a challenge. So in this post, I’ve put together a … Read more

PepsiCo accelerates efforts to build a more resilient and sustainable food system, reducing absolute GHG emissions more than 40% by 2030 across the entire value chain

PepsiCo, Inc. has announced plans to more than double its science-based climate goal, targeting a reduction of absolute greenhouse gas (GHG) emissions across its value chain by more than 40% by 2030. In addition, the company has pledged to achieve net-zero emissions by 2040, one decade earlier than called for in the Paris Agreement.

Specifically, PepsiCo plans to reduce absolute GHG emissions across its direct operations (Scope 1 and 2) by 75% and its indirect value chain (Scope 3) by 40% by 2030 (2015 baseline). This action is expected to result in the reduction of more than 26 million metric tons of GHG emissions or the equivalent of taking more than five million cars off the road for a full year.

“The severe … Read more