When it comes to people telling others about your business, favorable word-of-mouth spreads slowly, however unfavorable word-of-mouth spreads like wildfire. Therefore, with respect to negative word of mouth feedback, it stands to reason that first, you need to do everything in your power to monitor what is being said about your company. Then, you need to promptly and decisively address any negative discussions to minimize negative word-of-mouth discourse. The core message of this post is to encourage positive word-of-mouth marketing. Since positive word-of-mouth messages spread more slowly than negative ones, businesses need to be much more proactive when it comes to creating positive word-of-mouth.

By now you have likely heard of the game “Six Degrees of Kevin Bacon”. The premise of the game suggests that every living thing in the world is six or fewer steps away from each other so that a chain of “a friend of a friend” … Read more

Knorr’s latest campaign featuring the popular cooking duo, The Hairy Bikers, encourages people to #CheatonMeat the Vegenuary and beyond

The UK’s biggest stocks brand, Knorr, has announced its long-awaited return to the nation’s TV screens as part of its £6m ‘#CheatOnMeat’ campaign. Featuring the popular cooking duo, The Hairy Bikers, the TV ad aims to raise awareness of the brand and encourage people to #CheatonMeat this Veganuary and beyond.

The television ad will feature The Hairy Bikers surprising a staunch meat-lover who claims, ‘it’s not a real meal without meat’. The iconic chefs then show him how to create delicious meals with the help of Knorr Veggie Stocks, impressing him with a mouth-watering, meat-free sweet potato & bean chilli and earning his approval.

This integrated campaign aims to demystify meat-free meals to consumers that meat-free meals cooked with Knorr stocks can taste as good, if not better, than meals … Read more

It looks like we may have to put our travel plans on hold once again. From 18 January 2021, the UK government has suspended all travel corridors until at least 15 February.

So can you travel at all? And what does this mean for the future? We break down everything you need to know about the travel corridor closure.

What are travel corridors?

Travel corridors were put in place in order to allow some international travel to occur during the coronavirus pandemic. It was basically a list of countries from which you could travel to the UK without having to quarantine on arrival. This applied to all arrivals by boat, train or plane.

It was the only way you could go on holiday or travel abroad without having to self-isolate for 10 days on your return.

What does the closure mean for travel right now?

The closure of all travel … Read more

Health authorities in Norway say there’s no evidence of a direct link between the recent string of deaths among elderly people inoculated against COVID-19, and the vaccine they received.

The Norwegian Medicines Agency is seeking to address fears that taking the vaccine might be too risky, after 33 people in the country aged 75 and over died following immunization, according to the agency’s latest figures. All were already seriously ill, it said.

“Clearly, Covid-19 is far more dangerous to most patients than vaccination,” Steinar Madsen, medical director at the Norwegian Medicines Agency, said by phone on Monday. “We are not alarmed.”

The initial reports from Norway made international headlines as the world looks for early signs of potential side effects from the vaccines. Until Friday, Norway had only used the vaccine provided by Pfizer Inc. and BioNTech SE, and the companies are now working with the Nordic country to look into the … Read more

We can all agree that 2020’s a year we’re happy to leave behind.

Now that we’re in 2021, it’s time to bounce back and push forward to making things better. That can mean abandoning bad habits, building good ones, or starting the business you always said you would. It can also mean getting the help you really need – i.e. hiring a marketing agency.

With everyone mostly in the confines of their home, online businesses have boomed. In fact, ecommerce sales were up 104% in June 2020, compared to June 2019. If your business performed well last 2020, then now’s the perfect time to ramp things up on the front end of your business. And the best way to do that is to get help from the marketing experts themselves.

5 reasons why you should hire a Marketing Agency in 2021

1. Freshen up your marketing strategy

Gain a Read more