When it comes to people telling others about your business, favorable word-of-mouth spreads slowly, however unfavorable word-of-mouth spreads like wildfire. Therefore, with respect to negative word of mouth feedback, it stands to reason that first, you need to do everything in your power to monitor what is being said about your company. Then, you need to promptly and decisively address any negative discussions to minimize negative word-of-mouth discourse. The core message of this post is to encourage positive word-of-mouth marketing. Since positive word-of-mouth messages spread more slowly than negative ones, businesses need to be much more proactive when it comes to creating positive word-of-mouth.
By now you have likely heard of the game “Six Degrees of Kevin Bacon”. The premise of the game suggests that every living thing in the world is six or fewer steps away from each other so that a chain of “a friend of a friend” … Read more