A new energy storage project marks the next frontier of Apple’s efforts to become carbon neutral for its supply chain and products by 2030

Apple has recently announced over 110 of its manufacturing partners around the world are moving to 100 percent renewable energy for their Apple production, with nearly 8 gigawatts of planned clean energy set to come online. Once completed, these commitments will avoid over 15 million metric tons of CO2e annually — the equivalent of taking more than 3.4 million cars off the road each year.

Additionally, the company is investing directly in renewable energy projects to cover a portion of upstream emissions, as well as a major energy storage project in California to pilot new solutions for renewable infrastructure.

“We are firmly committed to helping our suppliers become carbon neutral by 2030 and are thrilled that companies who’ve joined us span industries and countries around the … Read more

As we celebrate National Community College Month, we wanted to share highlights from a conversation with Ivy Tech Community College, Indiana’s statewide system, and Dallas College

Like many community and technical colleges, they are using technology to create a connected learner experience across individual campuses and system-wide. Here are three takeaways from our conversation.

Many community colleges are looking to adopt tools and techniques to help students succeed.

Commit to Technology That Supports Your Institution’s Mission

Ivy Tech serves over 150,000 learners, including dual credit students in high school and working adults who are looking for a better job. More than 40% of all students are people of color. “We have a really big role to make sure we provide equitable opportunities for all Hoosiers,” says Dr. Sue Ellspermann, president of Ivy Tech.

Two years ago, when Ivy Tech hired its current CIO to lead its technology initiatives, Read more

One AIM stock that’s had a great run recently is Cerillion (LSE: CER), the billing, charging, and customer relationship management software solutions provider. Since I listed the company as my top micro-cap stock for November, its share price has risen 93%. Meanwhile, over the last 12 months, the stock has jumped 133%.

I looked at Cerillion on a few occasions last year, and was always impressed by the stock. However, I never bought it for my own portfolio. It’s fair to say I’m now kicking myself. Is it too late for me to buy? Let’s take another look at the investment case.

Cerillion: strong growth in H1

Earlier this week, Cerillion posted a half-year trading update for the period ended 31 March. And the numbers were very impressive, exceeding management’s expectations.

For the period, revenue is expected to total around £12.8m, a 25% increase on the same period … Read more

Attribution has always been a mystery in marketing, but with the newest iOS14 changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey

Listen To Learn:

  • What it means to triangulate your data
  • Choosing your attribution model
  • The importance of moving away from constantly checking your account (and why it will save your sanity!)

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Sales teams manage a lot of different factors these days. Some are new, fresh challenges, and some old, but all part of a pretty delicate balancing act they’ve got to keep afloat to make the sale. But they’re not alone in this “battle” — marketing should be fighting right alongside them, with just as much of a stake in each sale.

It’s tough, though, when each team has their own set of concerns and issues. The ultimate goal could be lost in the daily duties, and even more so when they don’t understand the other’s needs.

No one wins in a silo, so that’s why it’s important for marketing to support sales in any way they can.

Here are six things you as a marketer can do to help:

1. Eavesdrop on Your Sales Team

What’s your sales team hearing every day? What objections and concerns do prospects have, … Read more