Old Navy announces sustainability commitments and its latest initiative

Old Navy aims to eliminate the use of plastic shopping bags in the US and Canada stores by 2023 Old Navy has announced the elimination of plastic shopping bags in the US and Canada stores by 2023, alongside other plastic reduction commitments aimed at creating a greener, cleaner future for the next […]

Old Navy aims to eliminate the use of plastic shopping bags in the US and Canada stores by 2023

Old Navy has announced the elimination of plastic shopping bags in the US and Canada stores by 2023, alongside other plastic reduction commitments aimed at creating a greener, cleaner future for the next generation.

The brand will also invest in a new wave of earth-minded changemakers in honour of the 51st anniversary of Earth Day. In partnership with 11-year-old Next Gen leader Ryan Hickman of Ryan’s Recycling Company, Old Navy will fund 51 GoFundMe fundraisers from young advocates leading environmental progress in their communities until the end of 2021.

Alongside its own sustainability efforts, Old Navy wants to encourage the next generation of innovative, eco-conscious activists to #imagineabetterfuture. The brand is naming “Recycle Ryan” Hickman as Old Navy’s Head of FUNcycling and investing in Project 3R, Ryan’s nonprofit organization dedicated to recycling awareness.

In his new role, Ryan will work with Old Navy to select youth-led GoFundMe fundraisers focused on sustainability. On its social channels, Old Navy will be sharing a series of tips from the recycling prodigy that are “so easy an adult can do them.”

“I’m really passionate about recycling and taking care of our environment, and that’s why I’m so excited to be partnering with Old Navy to make plastic waste a thing of the past,” said Old Navy Head of FUNcycling Ryan Hickman. “Together, we will work to raise awareness and support those that are making a difference in their communities. I am a strong believer that we can make a big impact when we all work together.”

Old Navy is imagining a greener future where plastic waste is a thing of the past. Parent company Gap Inc. has committed to eliminating unnecessary single-use plastics by 2030, and Old Navy is sharing steps towards that goal.

By 2023, all plastic shopping bags in the brand’s US and Canada stores will be replaced with paper shoppers made from 40% post-consumer waste kraft material. By the end of 2021, the brand’s plastic hanger recycling programme, currently in over half of US and Canada stores, will extend to 100% of the fleet.

Additionally, packaging from OldNavy.com, as well as those from Gap Inc. sister brands, will be updated to 50% recycled content, increased from the current 35%. These mailers, which will begin hitting mailboxes this summer, will also be reusable for returns and recyclable at drop-off locations.

Old Navy’s sustainability work is part of the brand’s purpose platform The Imagine Mission. The Imagine Mission strives to create a better future for future generations through the pillars of opportunity, inclusivity and sustainability.

The article Old Navy announces sustainability commitments and its latest initiative appeared first on World Branding Forum.

ASNF

Next Post

How to Speak as a Storyteller, Not a Seller: 6 Brand Storytelling Tips

Tue Apr 20 , 2021
Who is an impactful brand? It’s not a seller, but a storyteller. These six experience-based tips can help you tell a better brand story. Companies that have been listening to their customers on social media and other online channels might notice that people are less likely to trust brands that […]