Noodles & Company, the Broomfield-based restaurant chain with more than 400 locations across the U.S., is the latest brand to announce its desire to move to an agile creative agency amongst the shifting tides of the pandemic. Unfortunately, this is the second client to leave CPB in just about as many weeks with a similar excuse. The other was Domino’s. The beneficiary, this time, is Fortnight Collective – the four-year-old agency founded by Andy Nathan — former chief marketing of Victor & Spoils. Following the commencement of the first project in March 2020, Fortnight and Noodles have partnered to develop a series of creative and compelling marketing campaigns and have plans to carry over into the new year.
“Having previously worked with Fortnight Collective, I immediately knew when COVID hit that their team would bring the right mix of agility and top creative talent to help us achieve strong results during this unprecedented environment,” said Stacey Pool, chief marketing officer at Noodles & Company.
“We couldn’t be happier to continue what we started this year with Noodles & Company,” said Andy Nathan, chief executive office of Fortnight Collective. “The team dynamic has been very strong and Noodles’ commitment to their guests is inspiring. We are both very committed to the partnership and growing the brand together.”
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