Market Analyzing Tools That Give You Better Customer Insights

Today I have some great resources to help you improve your business sales and reach more customers. Discovering who will exactly want to purchase your products can take a lot of time and research, but there is a way to get precise data and reach more targeted prospects. Using these […]

Today I have some great resources to help you improve your business sales and reach more customers.

Discovering who will exactly want to purchase your products can take a lot of time and research, but there is a way to get precise data and reach more targeted prospects. Using these top tools will help you gain better insights. Would you like to know exactly what your audience is looking for? Take advantage of these market research resources, and let me know how these work for you!

1) Numbers, facts and trends – Pew Research Center

Find out exactly what buyers are seeking online, and who they are. Pew Research Center is a free and in-depth resource that provides information and data on social media usage, the economy, demographic trends and much more. Easily generate charts and download the data with the latest consumer and tech trends. Explore interactive data, publications, datasets, ect. in order to complete a thorough overview of your target market.

2) Tap into customer feedback – SurveyMonkey®

Create surveys and questionnaires to find out what your target market is looking for. SurveyMonkey provides a number of different ways to approach your market in easy to format forms you can add to your website and integrate with your favorite email marketing provider. Get immediate feedback and learn how to better approach your audience with this great online tool. Survey ideas include employee opinions, product satisfaction, brand awareness, and more.

3) Find the most valuable customers – Nielsen Segmentation

Understand the habits and demographics of your target market. Nielsen Segmentation is a market research tool that your business can use to learn the best ways to reach your audience and narrow your search down to the best prospects. Find out what your lifestyle habits are such as what magazines and newspapers they are reading. The website will also help you develop segmentation for better email marketing results.

4) Resources and insights right from Google – Think with Google

Would you like to know more about customer behavior? There is a simple and free way to help you identify what your audience is looking for. Think with Google is great way to view the latest trends, articles, and cease opportunities before the next major holiday. Gather data, insights, and important moments online that matter the most to your customers. Take a look at what other brands have achieved as well as an overview of the most common search terms from buyers.

Hopefully you will find these customer analyzing tools useful to your business sales. Are there any that you would like to add as well?

Have fun with these tips and tools.

ASNF

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