KFC and Havas Costa Rica helps to preserve an ancient art form

The KFC buckets celebrate ancestral art for the July anniversary of the annexation of the province of Guanacaste to Costa Rica nearly 200 years ago Havas Costa Rica and fast-food company, KFC have created a special edition of its buckets that hopes to preserve an ancient art form and help […]

The KFC buckets celebrate ancestral art for the July anniversary of the annexation of the province of Guanacaste to Costa Rica nearly 200 years ago

Havas Costa Rica and fast-food company, KFC have created a special edition of its buckets that hopes to preserve an ancient art form and help the struggling community that has kept it alive. The agency has created a special collection of KFC buckets that celebrate ancestral art for the July anniversary of the annexation of the province of Guanacaste to Costa Rica nearly 200 years ago.

With that territory came a tradition that was 5000 years old, an art form from the pre-Columbian era that is still alive today thanks to artisans from the Guaitil community, in Guanacaste. Tourism is their only income and due to the pandemic, their cultural legacy is endangered.

“In Costa Rica tourism represents the income for many communities, that is why in KFC we wanted to help,” stated Carlos Álvares, KFC brand manager.

“Searching the perfect way to help, we noticed a certain similarity between some art pieces of this community and the famous KFC Bucket, that’s why we decided to join forces and celebrate them.”

The KFC Celebrate Original collection is an edition of 45 Annexation Buckets created by Guaitilian artisans, using the ancestral Chorotega technique (Costa Rican indigenous culture) that has been passed from generation to generation.

The number of buckets corresponds to the 45 KFC restaurants around the country where most are going to be exhibited, helping the community’s art to be visible. Ultimately, the fast-food company will hold a public auction to provide financial support for the Guaitil community.

The auction will take place via streaming on KFC’s social media on 19, 20, and 21 July at 19:00 GMT-6.

The article KFC and Havas Costa Rica helps to preserve an ancient art form appeared first on World Branding Forum.

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