Guinness and football icon Joe Montana raise a toast to hope, optimism, and what it truly means to be great

Being the GOAT, or “Greatest of All Time,” is usually a sports debate amongst friends or talking heads, especially when the best football Sunday of the year rolls around. But especially right here, right now, there’s meaning, hope and optimism to be found in that phrase for all of us. Who better than Guinness – perhaps the greatest pint of all time – and Hall of Famer Joe Montana – definitely one of the greatest quarterbacks of all time – to tell us why?

For the first time in more than a decade, the alcohol brand will air a TV commercial for pro football’s biggest game, starring Montana and raising a hopeful toast to the everyday greatness within us all.

“Being great is about more than the glory or the … Read more

John Cena stars in Mtn Dew’s Super Bowl spot that gives fans the chance to win one million dollars

Mtn Dew will showcase new Mtn Dew Major Melon and Mtn Dew Major Melon Zero Sugar – the beverage brand’s first permanent flavour offering in more than a decade – in a thirty-second in-game advertisement during Super Bowl LV on 7 February.

The television commercial is part of a 360-degree marketing campaign that takes everything to the extreme with a DEW twist – highlighted by the opportunity for one lucky fan to cash in on a life-changing prize of US$1/£736k dollars by counting the correct number of bottles appearing in the spot. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavour to fans nationwide.

“This year, we’re bringing our newest flavour, Major Melon, to the Super Bowl and we’re pushing creative boundaries in … Read more

Miller Lite is reminding drinkers that more taste is worth one extra calorie, and burning that extra calorie is as easy as typing in a really long URL

Miller Lite is responding to Michelob Ultra’s Big Game ad by releasing a campaign of its own featuring an 836-character URL proven to burn the single calorie difference between Miller Lite’s 96 calories and Michelob Ultra’s 95 calories.

Yes, burning one calorie is as simple as typing in a ridiculously long URL. The brand’s campaign reminds drinkers that enjoying a beer with more taste is worth the one extra calorie, and beer drinkers are encouraged to type the URL during Michelob Ultra’s ad on Sunday, February 7 to get a six-pack of beer on Miller Lite.

Miller Lite was the first light beer to hit shelves back in 1975 and for decades has given beer drinkers great taste they can depend on … Read more

Stella Artois spotlights the value of time spent together by debuting a new 360 campaign and film starring the legendary musician

An official sponsor of the NFL, Anheuser-Busch‘s Stella Artois will use its stage at Super Bowl LV to spread a piece of investment advice that comes from the heart. Known for encouraging everyone to savour time with those who matter most, Stella Artois will inspire people to invest their fortune of heartbeats – all 2.5 billion of them – in moments together in the brand’s new campaign: “Invest Your Heartbeats In The Life Artois.”

Through this programme, the brand will encourage everyone to invest in a diverse portfolio of unscripted nights, last-minute plans and good times spent laughing and loving with a Stella Artois in hand and those dearest to you. The return? Accruing fond memories together that will be savoured for a lifetime.

“Over the last year, … Read more

Old Spice encourages guys to smell new possibilities, realise the true potential within, and manifest their own greatness in 2021

Old Spice unveils the new “Smell Ready for Anything” campaign featuring a series of ads highlighting transformative moments to encourage guys to smell new possibilities, realise the true potential within, and manifest their own greatness in 2021.

With more than 80 years empowering guys to feel confident in their own skin, the brand’s latest over-the-top ads serve as a “pep talk” that, along with the brand’s latest product innovations, will boost guys’ confidence to challenge his inner critic.

It’s harder now more than ever for guys to stay on top of routines that were once on autopilot. Young adults (ages 18 to 29) have been impacted the most this past year. More than half of young adults lived with one or more of their parents, are losing their jobs, or … Read more