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IKEA is committed to ending the dependency on virgin fossil materials and use only renewable or recycled materials by 2030

In 2019, IKEA announced the goal to convert all virgin polyester into recycled textile products by the end of 2020. Replacing all virgin polyester with recycled is an important step on the way to transforming into a circular business and fulfilling the goal to use only recycled or renewable materials by 2030.

With the milestone of having reached 90{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} for textile products in 2020, the company will accelerate the transformation towards the aim of only using recycled polyester throughout the product range.

At the end of 2020, IKEA converted approximately 100 000 metric tonnes from virgin polyester to recycled within textile products. These volumes put IKEA as one of the industry leaders in converting virgin to recycled polyester in terms of volume.

“We knew that ending our dependency on virgin … Read more

IKEA announces agenda to further enhance biodiversity, mitigate climate change and drive innovation to use wood in even smarter ways

The IKEA business has for many years been committed to using its size and reach to eliminate forest degradation and deforestation around the world.

A new forest agenda for 2030 is announced as a way to ramp up the work to further enhance biodiversity, mitigate climate change and drive innovation to use wood in even smarter ways – as the pressure on the world’s forests continues to grow.

The company has now reached the goal of the more sustainable source that was set out to be achieved by 2020, and today more than 98{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of the wood used for IKEA products is either FSC-certified or recycled.

The Forest Positive Agenda for 2030 includes taking the lead and making responsible forest management the norm across the world, going beyond the wood … Read more

“The Middle” campaign marks the 10-year anniversary of the “Imported from Detroit” Big Game campaign, recognising and celebrating American ingenuity as seen through the lens of Jeep

Bruce Springsteen and the Jeep brand have joined together to launch the two-minute film “The Middle.” The film can now be viewed across the Jeep brand’s social media channels, and it will make a one-time television appearance during tonight’s Big Game. The campaign debuts nearly 10 years to the day from the launch of the “Imported from Detroit” campaign.

Bruce Springsteen was intimately involved in creating “The Middle” and worked closely with longtime director Thom Zimny. He wrote and produced the original score with frequent collaborator Ron Aniello.

Said Jon Landau: “Olivier Francois and I have been discussing ideas for the last 10 years and when he showed us the outline for ‘The Middle,’ our immediate reaction was, ‘Let’s do it.’ Our goal … Read more

Oikos commits 100{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of February profits from the sale of new Pro Product Line to fitness PROs and independent gyms to support the fitness community

The past year has tested the strength of the fitness industry, which lost more than 480,000 jobs due to the pandemic. Gyms are closing and the fitness pros that help us flex our ugliest #PROFACES – that ugly game face we all make when maxing out on the weight floor or on the field – are struggling. In tandem with its new Super Bowl ad which salutes these fierce #PROFACEs, Oikos PRO is launching Oikos PRO for Pros, a grant programme, to help give independent fitness businesses and trainers the support and strength they need.

The new grant programme was inspired by the brand’s latest product innovation Oikos PRO, which contains 20 grams of high-quality protein per 5.3-ounce serving, and its Super Bowl debut in … Read more

L’Oreal USA’s grant programme supports Black-Owned small businesses and entrepreneurs within the beauty community with one-time grants of US$10k and professional mentorship

L’Oréal USA has recently announced the creation of its Inclusive Beauty Fund, a new grant programme presented in partnership with the NAACP, the largest and most pre-eminent civil rights organisation in the nation.

Through this inaugural round of funding, the company will award 30 one-time grants of US$10k/£7.3k each to Black-owned small businesses, Black entrepreneurs, and professional services in all sectors of the US beauty industry.

As small businesses in America have been hit the hardest by the economic fallout of the pandemic and Black-owned businesses are shutting down twice as fast as others according to NBER, L’Oréal USA teamed up with the NAACP to identify the most promising Black-owned small businesses and entrepreneurs in the beauty industry that are most in need of investment.

“As the leading … Read more