Online Advertising

People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break

Vitamin tablet brand Berocca has launched “actionable audio ads” for its Berocca Boost variant, which allow digital radio listeners to interact with them and buy the product via an Amazon Echo smart speaker.

People listening to Global radio stations can use voice commands to ask for more information about the product and ask Alexa, the Amazon voice assistant, to order it directly.

Different versions of the ad will begin running during Global radio ad breaks, such as on Capital or Heart, and are variable by time of day, day of the week and weather.

Brand owner Bayer Consumer Health said the campaign is an industry first and that it is the first FMCG company to use “actionable audio ads” in this way.

MediaCom, the media agency for Berocca … Read more

Huggies accomplished first-ever, day-of production, starring gameday newborns in big game spot

US Kimberly-Clark brand, Huggies, unveiled its new look, feel and mission in their first-ever, 30-second big game spot that welcomed gameday babies to the world, like never before.

The new commercial demonstrates what it’s like for babies being brand new to life, assuring them Huggies, the beloved diapers and wipes brand, is there to help navigate the unknowns of babyhood. The commercial signals Huggies’ refreshing take on the diapers and wipes category and its unique supportive role in helping babies and parents through uncharted territory.

“We’re excited to spotlight our celebrity arrivals, new babies born today and every day,” said Rebecca Dunphey, President of Personal Care at Kimberly-Clark North America. “Not only were we first time advertisers, but we’re also proud to be the first brand to feature gameday newborns in our spot! It was an … Read more

BTS turns up the rhythm in the ad with pulsing, electro-pop beats as bottles of Coca-Cola bounce their way from a hip, music-fueled factory to “add a little magic” to the world by refreshing and reinvigorating the masses

A fresh new track from Grammy-nominated pop vocal group BTS brings sonic uplift to a new Coca-Cola campaign in Asia.

“Turn Up Your Rhythm” takes viewers – and listeners – on an imaginative, high-energy journey as the soda brand transforms mundane moments like sitting in an office meeting or waiting at a bus stop into danceable experiences.

The BTS cover of X Ambassadors’ 2014 alt-rock hit “Jungle” turns up the rhythm in the brand’s ad campaign with pulsing, electro-pop beats as bottles of Coca-Cola bounce their way from a hip, music-fueled factory to “add a little magic” to the world by refreshing and reinvigorating the masses.

The 60-second spot, which will be … Read more

The campaign is an extension of Kia Motors “Accelerate The Good” charitable initiatives which include college scholarships, homeless youth assistance, and pandemic relief

As America readies for the action of the field this Sunday, Kia Motors America has announced an all-out blitz in support of America’s youth, specifically those whose football dreams have been negatively impacted by the COVID-19 pandemic.

After 11 consecutive years of award-winning and thought-provoking ads in the big game, this year, the company will focus on giving back directly to young people nationwide through a new charitable initiative in support of high school football programmes across the country.

The first high school recipient is Woodrow Wilson High School in Camden, NJ With 68 players on the team roster, in the fall of 2020, the Woodrow Wilson Tigers suspended their season due to budget cuts and social distancing mandates. Additional high school football programmes will be added … Read more

Lionel Messi, Paul Pogba and Lieke Martens bring match-day joy home in Lay’s new campaign

Lay’s premieres a new global campaign centred on uniting and bringing joy to people around the world through football. The 2021 effort in support of the brand’s largest global platform – Men’s UEFA Champions League and UEFA Women’s football – leads with the very best in players, sport, and of course, snacks.

With this season’s fans viewing matches in living rooms versus stadiums, Lay’s looks to bring match-day excitement and comradery home with new creative featuring six-time Ballon d’Or winner Lionel Messi, world champion Paul Pogba and UEFA Women’s Player of the Year 2017 Lieke Martens.

The heart of the programme, “Apartment Arena,” sees Messi and Martens sparking an energetic stadium atmosphere as they unite an apartment building in watching the game together – but apart – from their balconies. Triggered by the irresistible sound … Read more