Sun-Maid shines on innovation, shows the whole fruit’s possibilities as the company commits to the imagination

Sun-Maid‘s imagination has already transformed the humble raisin into a range of whole fruit-based snacks that are delicious and better-for-you. And while the quest to invent new whole fruit snacks continues, the iconic raisin brand is now bringing imagination to life through a company-wide commitment.

As part of the new “Imagine That” campaign, Sun-Maid will appoint it’s first “Board of Imagination,” pulling together some of its newly-titled research and development department, insights team and executives with the most imaginative minds – kids.

As its first order of business, Sun-Maid’s Board of Imagination will grant its employees a paid company holiday: “Imagination Day.” Sun-Maid’s Imagination Day will take place on April 30, which is also National Raisin Day, when Sun-Maid will encourage staff to take part in an activity that will enrich their thinking … Read more

A champion for climate justice, Oscar Isaac delves deeper into Polestar innovations which aim to improve today’s society and that of the future

In the pursuit of accelerating sustainable mobility, Polestar, the electric performance car brand, has released a multi-episode video series featuring Golden Globe winner Oscar Isaac. A champion for climate justice, Isaac delves deeper into Polestar innovations which aim to improve today’s society and that of the future.

In partnership with The Wall Street Journal, “Making aNew” is a five-part mini docuseries which seeks the truths behind Polestar’s ethos and advancements in sustainability, electrification and performance. The video series is available to view today at

“As the automotive world moves to electrification, important terms such as sustainability and clean energy are becoming generic slogans with diminished meaning,” said Oscar Isaac. “After learning about the company, I feel better about driving a Polestar because the brand … Read more

Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen

Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before.

The brand’s alcohol-free beer has seen a huge growth in recent years and became more popular than ever during a turbulent 2020. Driven by an increased focus on health and wellness and awareness of the great taste and options available, the Carlsberg Group’s alcohol-free brews portfolio grew 29% between July and September of 2020.

The new ad sees Mads Mikkelsen’s cycling philosopher character peddle through Copenhagen in traditional style, celebrating the great taste and versatility of Carlsberg’s alcohol-free beer.

Demonstrating how good moments can be made even better with alcohol-free beer, he enjoys a Carlsberg 0.0 in different situations, including finishing a game of … Read more

Backed by Anheuser-Busch InBev, EverGrain transforms barley into high-quality, sustainable ingredients to create nutritious food and beverages

EverGrain, launched on 7 January 2021, is a sustainable ingredient company that is revolutionising the use of barley to deliver highly nutritious, great-tasting protein and fibre barley-based ingredients to the world.

With a tenacious commitment to sustainability through circularity, EverGrain uses proprietary processes to realise the full potential of barley and to deliver products that are better for people and better for the planet.

EverGrain utilises saved grain from brewing and through its innovative processes, transforms the circularly sourced barley into nutrient-rich ingredients that can be used in a variety of food and beverage products. EverGrain is prepared to lead the industry in optimising barley after five years of rigorous research and development.

“Our unique barley ingredients will transform plant-based products, delivering better tasting and more nutritious options to consumers who seek … Read more

P&G’s new commitment seeks to advance healthy oral care habits to transform people’s health whilst reducing impact on the planet

Procter & Gamble (P&G) Oral Care seeks to advance healthy oral care habits to transform people’s health whilst reducing impact on the planet through its new sustainability commitments. The platform, “Healthy Smiles. Healthy Lives. Healthy Planet.”, guides its oral care brands, including Oral-B and Crest, to help unlock the lifechanging power of healthy oral care habits for all.

The World Health Organisation estimates oral diseases affect 3.58 billion people, with cavities being the most prevalent issue. Both Oral-B and Crest are working to educate and enable 2 billion people to adopt healthy oral care habits by 2030, reducing their environmental footprint and enabling responsible consumption along the way.

“We are on a mission to help more people around the world understand the connection of their oral care routine to … Read more