The story goes that Marie Kondo – that guru of tidy – has always been organized. Have you seen her method for folding clothes? Amazing.
Of course, not everybody has the “tidying up” gene like the inspiring Marie Kondo. Some of us struggle to keep order. Even in our roles as marketers, there are myriad benefits to getting our business in a more manageable state. One of the most important places to start is the data.
Marketers cannot be effective if they are wasting time and resources with cluttered, obsolete, incomplete, or siloed data. To reach the right audience and grow their business, they need an accurate and clear view of their best customers.
Today, marketers are investing in smart data strategies involving data clean-up and identity resolution to ensure they’re reaching the right customers and prospects. In fact, in their State of Data 2020 report, IAB and Winterberry … Read more