The story goes that Marie Kondo – that guru of tidy – has always been organized. Have you seen her method for folding clothes? Amazing.

Of course, not everybody has the “tidying up” gene like the inspiring Marie Kondo. Some of us struggle to keep order. Even in our roles as marketers, there are myriad benefits to getting our business in a more manageable state. One of the most important places to start is the data.

Marketers cannot be effective if they are wasting time and resources with cluttered, obsolete, incomplete, or siloed data. To reach the right audience and grow their business, they need an accurate and clear view of their best customers.

Today, marketers are investing in smart data strategies involving data clean-up and identity resolution to ensure they’re reaching the right customers and prospects. In fact, in their State of Data 2020 report, IAB and Winterberry Read more

Your brand voice is your business’s personality.

It’s the character you use as the front man to your operations—the person that makes your business feel like a tangible thing. And that’s why it’s a huge deal.

Your brand voice is the part of your brand that your avatars interact with the most. Social media content, paid ads, long-form content, emails, and products are the touchpoints you have with your avatars and customers. Every time your avatar runs into one of these touchpoints, they’re met with your brand voice.

These are the interactions that show who you are and why someone wants to get to know you better.

But creating a brand voice out of thin air is hard (don’t worry, you’re not the only one struggling). It’s the existential question brought into business—who are you?

We’re going to show you how to answer this question for your business by … Read more

Today I have some advertising resources that can help you to increase your business leads and sales. Here’s four links with tips and tricks to kick start your work week.

With organic reach at lower levels it seems the future for brand visibility is in paid advertising. Your business needs the best results with a minimal amount of time and expense. Do you need to improve your sales online? Take advantage of these great ad tools, and let me know how these work for you!

1) Relevant shopping experience – Criteo

Use technology to better connect with brands and customers. Criteo is a great tool that allows you to hone in on the right prospects and provide offers just when they need them in real-time. The software includes an intelligent algorithm with connections to 16,000 publishers with precise CPC tracking and management. Use this state-of-the-art resource to find … Read more

How do you turn people who are totally unaware of a product into raving fans?

This is the marketing question of a lifetime—and there’s no way we can tell you it’s a one-size-fits-all template. Some brands succeed one way, and others need the complete opposite.

For example, Warby Parker used paid ads and influencer marketing to skyrocket their direct-to-consumer glasses. Most brands think this is the only way to get their claim to fame in the digital age.

But we’re going to show that this actually isn’t the case. Creative brainstorming tied to an understanding of how to give the perfect first experience is how a brand can reach worldwide success.

It all starts with oats and the massive rise in demand for plant-based milk. The next time you grab a coffee at your local coffee shop, ask them what plant-based milk options they have. When they say oat milk, … Read more

What would you do if you were served macaroni without cheese? How about a sandwich with peanut butter but no jelly? A dish of fried fish without chips? Oops… I am getting off track.

Marketing without emotions is just as bad as the above-mentioned culinary faux pas. Emotions have an intense impact on our decisions. They create lasting impressions and make us follow the same pattern of action again in the future.

Fasten-up your emotional seatbelt and get ready for the ride!

What is Emotional Marketing?

Hubspot says, “Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy.” So basically, emotional marketing is everything based on your customers’ desires and needs, as they are the ones you are trying to build an emotional connection with! It’s kind of like an ice cream commercial that makes me feel … Read more