Apple just added 200 new emojis for iPhone users. Why? And should we be using emojis in our social media marketing?

Social media marketing can be fun too.

Messaging is important, and brands that want to stand out often use emojis, those cute little button type things that express emotions like sadness or happiness, as well as thoughts and platitudes. They are great fun, and they’ve been growing in number ever since their first appearance. Now Apple has given the iphone 200 new emojis as part of its iOS update. And we were wondering, are emojis still relevant to social media marketing?

How it all started

A Japanese marketing agency is responsible for unleashing emojis on the world. Back in the 1990s, they were introduced as a way of avoiding having to use typography icons. The typographic icons are still used today but nowhere near as much as emojis are.… Read more

If you’re wondering how to integrate chatbots into your marketing strategy and encourage higher engagement, this article is for you.

A chatbot (also known as a talkbot, chatterbot, Bot, or IM bot) is a computer program that conducts a conversation in natural language via auditory or textual methods. It can understand the intent of the user and send a response based on data and the business rules of the organization.

Chatbots help businesses increase their availability to customers by working 24/7, while also replying to queries in personalized ways that are predetermined by the company.

Most of us have likely encountered these at least once – knowingly or unknowingly – and there’s a good possibility we’ll start seeing them more often now in the wake of the coronavirus epidemic.

That’s because numerous businesses have turned to marketing automation to manage the large flow of online inquiries and sales resulting from … Read more

Your agency is living the dream—you’re busy and your clients are loving their experience working with you. Everything is going great until all of a sudden someone comes and tells you they’re not going to continue their contract.

What happened?

As Bryan Plumb of Bee Digital LTD explains, “it’s like getting the rug pulled out from under you.” As an agency focused on the education sector, Bryan realized that he didn’t like to have his business working this way.

If you can have the rug pulled out from you at any moment, how can you have predictability in your agency?

That’s why Bee Digital Ltd created The Client Health Check. It’s the health check you need to run on every client monthly so you know how they’re feeling about their experience with your agency. Unlike health checks for your body, this one is quick and painless. As a bonus for … Read more

Trade shows bring businesses in the same industry together, drawing in hundreds — sometimes thousands — of people every year. Exhibiting your company’s products and services at one might be the big boost your business needs. If you have a strong sense of trade show marketing before heading into the event, you can walk away with a ton of money and useful connections. We’ll tell you everything you need to know about trade shows and how to position your business at one.

What is trade show marketing?

Trade show marketing involves showcasing and promoting your products and services at one of these large-scale, industry-specific events. Because trade shows aim to help businesses boost brand awareness, you’ll gain a ton of exposure and a whole new audience by attending one as an exhibitor. You’ll also get to meet other professionals in your field as well as new customers, learn what your … Read more

Effective project management, especially if you have a large team from various departments involved in the project, quickly becomes a nightmare. Marketing, including digital, often involves any number of simultaneous projects going at the same time. Ensuring that each project is done on time and completed satisfactorily requires coordination across not just marketing professionals but others from the design department, digital advertising, social media, customer service, listening, and web design. To make project management more effective, you need the right tools and today we would like to discuss one of those tools – a flow diagram.

The concept of a flow diagram, or flowchart, emerged in the 1920s. In the early days, flowcharts were commonly used for various business operations and, it wasn’t until in the 1940s that flowcharts found their way into computer programming to simplify a supposedly complex program. Since then, flowcharts became the first thing that comes … Read more