Apple just added 200 new emojis for iPhone users. Why? And should we be using emojis in our social media marketing?
Social media marketing can be fun too.
Messaging is important, and brands that want to stand out often use emojis, those cute little button type things that express emotions like sadness or happiness, as well as thoughts and platitudes. They are great fun, and they’ve been growing in number ever since their first appearance. Now Apple has given the iphone 200 new emojis as part of its iOS update. And we were wondering, are emojis still relevant to social media marketing?
How it all started
A Japanese marketing agency is responsible for unleashing emojis on the world. Back in the 1990s, they were introduced as a way of avoiding having to use typography icons. The typographic icons are still used today but nowhere near as much as emojis are.… Read more