When it comes to writing engaging, interesting, and worthwhile content, our copywriters and social media specialists here at Curve are always on the lookout for new online resources to strengthen their copywriting skills.

We understand that copywriting can mean a bunch of different things, depending on your business, brand, and offerings. This means that sometimes we’re writing short and sweet social media posts and sometimes we’re writing long-form numbers-based case studies and in-depth blog posts on niche topics.

To help our future selves, and our readers, we gathered our top five resources that every copywriter should be using, no matter what kind of content they’re producing.

Grammarly

Whether you’re a seasoned veteran or a beginner copywriter, checking your grammar is a must. It can really make or break your content! That’s why, like many other people, we love Grammarly. It’s the easiest way to stay on top of your … Read more

Social listening is the new “authentic.” 

It’s hard to find marketing experts who haven’t said or written the word “social listening” as part of their 2021 strategy. Like authentic content was the marketing term of all terms a few years ago, social listening is now the marketing term of the year.

Social listening has risen to so much fame because it’s an absolute necessity in 2021 and beyond. Marketers have been using their social channels to survey their audience for years, asking them what content they want to see or what products they need. Social listening is taking that surveyship to the next level.

With social listening, brands can listen for more than content and product ideas. They can figure out what their customer avatar is thinking and talking about.

And that’s THE power tool of a marketer’s toolbox.

What is Social Listening?

Social listening happens when a brand listens … Read more

Account-based marketing plays a critical role in the growth of many businesses across a variety of industries. However, many marketers often rely on ABM when it may not be the best fit. In addition, what worked for account-based marketing even just a few months ago, may not be the most optimal strategy for marketing today.

In this article, we’ll explore how account-based marketing has changed over the years and whether or not it should be your focus. We’ll also explore in detail the many factors you need to consider to do ABM right.

Account-Based Marketing (ABM) isn’t new

While reading a book called “No Forms, No Cold Calls & No Spam” by Latané Conant, I came to the realization that many vendors try to position ABM as a $40,000 technology stack problem.

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re … Read more

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement.

We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social media ROI can be really difficult.

Can you confidently say that you know your social ROI?

If you said no, you’re with the majority of marketers trying to figure it out (including us!). Here’s what we’re doing to track social media ROI and *attempt* to get the right attribution.

#1: Clicks to Website by Source

Let’s start with the basics of website visitors. When someone clicks on your website, they’ve engaged with your brand. They’ve shown a clear interest in what you’re doing and we can now move them from the Awareness Stage of the Customer Read more

You’ve likely heard someone say they’re good at multitasking or even consider yourself a great multitasker. Simply put, multitasking is the act of performing two or more tasks at the same time. However, this assertion is fundamentally flawed as the brain cannot entirely focus on two tasks simultaneously. What happens is that, during multitasking, the brain effectively switches from one task to the other with a big loss in productivity by as much as 40%. Instead of attempting to multitask, focus all your efforts on the “right” tasks done correctly to optimize performance.

Image courtesy of Zipboard

Why people multitask

Some people think they’re great at multitasking because they can, in fact, reduce productivity loss by moving more seamlessly between tasks. For example, Linda Pawlik Picardo, an actress, contractor, and custom jewelry pieces maker, has been successful in all those areas because of her ability to multitask efficiently. But … Read more