Marketing

Virtual summits have become a digital marketing trend now. Almost 70% of marketers use them to complement their in-person promotional events — and for good reason.

Virtual summits are among the most affordable and rapid methods for generating boatloads of traffic, leads, and conversions for any industry.

If you’re considering leveraging virtual summits to bolster your business performance, check out this guide where I lay down the essentials, benefits, networking tips, and FAQs about this strategic event.

Virtual summit meaning

A virtual summit is a synergetic online activity featuring a collection of back-to-back expert discussions concentrated usually on a specific niche or theme.

It is one where you organize a series of webinars and interviews with credible people and that you launch over many days.

It is an online, multi-session event. You can apply several variations to its program flow and access vis-a-vis attendance pricing (e.g., free, freemium, paid-to-join).

They … Read more

Sales teams manage a lot of different factors these days. Some are new, fresh challenges, and some old, but all part of a pretty delicate balancing act they’ve got to keep afloat to make the sale. But they’re not alone in this “battle” — marketing should be fighting right alongside them, with just as much of a stake in each sale.

It’s tough, though, when each team has their own set of concerns and issues. The ultimate goal could be lost in the daily duties, and even more so when they don’t understand the other’s needs.

No one wins in a silo, so that’s why it’s important for marketing to support sales in any way they can.

Here are six things you as a marketer can do to help:

1. Eavesdrop on Your Sales Team

What’s your sales team hearing every day? What objections and concerns do prospects have, … Read more

Who is an impactful brand? It’s not a seller, but a storyteller. These six experience-based tips can help you tell a better brand story.

Companies that have been listening to their customers on social media and other online channels might notice that people are less likely to trust brands that speak only about their products or services. Modern marketing is not about brands but people. A human focus becomes key. Therefore, a marketing story must deploy not around the product itself but around the people whom it targets and who have created it. Human connections matter more than ever.

Many companies struggle to tell good stories and build meaningful connections with consumers. To tell a story is not much of a challenge. To tell a great story is the art you must master well to make an impact. After assisting many companies in the US and the Asia Pacific in … Read more