I have a prediction.

In 2021, Facebook is going to get busted up like Ma Bell (with Instagram and WhatsApp spun off on their own). The resulting exodus of unhappy advertisers will flee into the willing arms of TikTok, Snapchat, YouTube, and good old SEO.

And the smart marketers will repurpose content in a few clever ways we’ll discuss here.

See, Facebook spent $10.5 billion in legal fees alone in 2019. Still a fraction of $70 billion in ad revenue they earned, from which they generated $18.4 billion in net income. They seemed invincible.

Until they weren’t.

Unable to address mounting issues with content moderation, the government treats Facebook like a publisher (The New York Times), not a technology company that allows social blogging (WordPress).

In 2021, I predict it all comes crashing down. Mister “Senator, we run ads” cannot spin Apple as evil and Facebook as the … Read more

TEDx Sydney 2020 assembled a global cast of contributors to create its title sequence, including our own development, design and animation agency Spillt. Each studio contributed their own unique vision of reality, with the resulting diversity of concept and style supporting reality’s elastic nature. Seen together, this suite of idents combines to illustrate the complexity of the real more completely than any could achieve alone.

Here’s more on the thought behind the theme and execution: 

When what’s “real” is debated every day — from politics, to climate change, economics, even the nature of the universe – how can we shape, challenge or change our reality… and understand who we are within it?

On a more down-to-earth level, how can we sum up the TEDx Sydney 2020 theme of REAL, with so many permutations and interpretations conjured by the word?

In the past, TEDx title sequences have aimed to provoke Read more

Your high-tier offers aren’t always the biggest profit drivers in your business.

You’d be surprised to find that sometimes, your low-ticket or mid-ticket offers might be your biggest source of revenue. The thing is—not every business owner knows what their profit drivers are. Since revenue is only one part of the equation, profit drivers can be hidden in plain sight.

Let’s shine some light on the profit drivers you didn’t know existed. As an ELITE Coach and founder of Jeronamo Solutions, Monique Morrison has figured out exactly how to know what products and services are bringing in the cash—and which are burning through it. In her Lab workshop, she went over how to look at your revenue vs. resources to build an evergreen growth machine.

We’re going to take a look at part of that training today, with a point-based system that Monique’s nailed down to show us … Read more

What Apple’s iOS 14 Update Means for Your Business

There are a lot of ways that the upcoming change to Apple’s iOS 14 is being described.

An attack on business.

A long overdue win for consumers.

Something that will deeply affect the websites that you love.

A way for users to take back control of their digital footprint.

It may seem like a lot of fuss to make about an internal operating system, but it’s true—it really is as groundbreaking and polarizing as it’s being made out to be.

And when it comes to groundbreaking and polarizing technology changes, we know you, the marketer just trying to keep the customers rolling in, often struggle to know what’s really important and applies directly to you.

Hint: this one is really important, and it applies directly to you.

So we’ve broken down the basics of this change—what is actually happening, why, and … Read more

Professional with cellphone and laptops image.

Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade.

When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.” 

Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers are people — they want useful information, they want to be entertained, and they’re just as bored by corporate-speak-laden white papers as everyone else.

To our credit, I think marketers already knew this. We just had to convince the rest of the organization. 

For the most part,  we marketers have more leeway to choose the best way to reach our audience. And, of course, with that freedom comes responsibility. 

How do we hit the sweet spot of what our audience wants to hear, and what our brand is trying to get across? How do we Read more