Marketing Strategy

Social proof is a necessity of every marketing strategy. The question is, what counts as a testimonial and what doesn’t? In this episode, you’re getting a look inside ELITE Coach, DM Certified Partner, and Founder and CEO of Joza Marketing Dave Albano’s Lab Workshop on how to build a testimonial machine. Hear Dave talk about how he’s been able to create a testimonial machine that drives traffic and conversions.

Listen To Learn:

• The 6 principles of persuasion and why a great testimonial is perfect for creating influence
• How testimonials connect to your marketing strategy
• The TRS Framework for a results-based testimonial

Our Partners:

Save $700 on your Ad World 2021 Ticket!
Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
Use Autovation.io for Done-For-You (DFY) Marketing Automation
Power Your Profits (the FREE ebook!)
Reimagine What Your Agency Can Accomplish with WIX

Resources Mentioned In This Episode

Attribution has always been a mystery in marketing, but with the newest iOS14 changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey

Listen To Learn:

• What it means to triangulate your data
• Choosing your attribution model
• The importance of moving away from constantly checking your account (and why it will save your sanity!)

Our Partners:

Save $700 on your Ad World 2021 Ticket!
Build Your eCommerce Website on Wix
Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing
BotBuilder’s Chatbots … Read more

Social listening is the new “authentic.” 

It’s hard to find marketing experts who haven’t said or written the word “social listening” as part of their 2021 strategy. Like authentic content was the marketing term of all terms a few years ago, social listening is now the marketing term of the year.

Social listening has risen to so much fame because it’s an absolute necessity in 2021 and beyond. Marketers have been using their social channels to survey their audience for years, asking them what content they want to see or what products they need. Social listening is taking that surveyship to the next level.

With social listening, brands can listen for more than content and product ideas. They can figure out what their customer avatar is thinking and talking about.

And that’s THE power tool of a marketer’s toolbox.

What is Social Listening?

Social listening happens when a brand listens … Read more

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement.

We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social media ROI can be really difficult.

Can you confidently say that you know your social ROI?

If you said no, you’re with the majority of marketers trying to figure it out (including us!). Here’s what we’re doing to track social media ROI and *attempt* to get the right attribution.

#1: Clicks to Website by Source

Let’s start with the basics of website visitors. When someone clicks on your website, they’ve engaged with your brand. They’ve shown a clear interest in what you’re doing and we can now move them from the Awareness Stage of the Customer … Read more

When you tap into a network of partners and affiliates, you’ve ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn’t considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing is a great source of new potential buyers to tap into—and this episode will show you how to get started.

Listen To Learn:

• What’s the structure behind a professional affiliate deal?
• The incentives you can add to your affiliate deals to make it a ‘sweeter pot’
• How to properly test an affiliate relationship to make sure you’ll get an ROI

Our Partners:

Save $700 on your Ad World 2021 Ticket!
Build Your eCommerce Website on Wix
Get a Free Trial of Oribi and 20% off with code: DigitalMarketer
Use Autovation.io for Done-For-You (DFY) … Read more