Today I have some advertising resources that can help you to increase your business leads and sales. Here’s four links with tips and tricks to kick start your work week.

With organic reach at lower levels it seems the future for brand visibility is in paid advertising. Your business needs the best results with a minimal amount of time and expense. Do you need to improve your sales online? Take advantage of these great ad tools, and let me know how these work for you!

1) Relevant shopping experience – Criteo

Use technology to better connect with brands and customers. Criteo is a great tool that allows you to hone in on the right prospects and provide offers just when they need them in real-time. The software includes an intelligent algorithm with connections to 16,000 publishers with precise CPC tracking and management. Use this state-of-the-art resource to find … Read more

Optimize Original Research Content

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media.

Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they never see it due to information overload or they don’t trust it.

“With more information, options and people involved in a buying process, buyers are paralyzed when trying to move forward.” Gartner

Fortunately, there’s a better way.

More often than not, B2B research reports have marketing objectives focused on building brand thought leadership, attracting new names for nurturing and to serve as a resource for sales. Since most B2B brands don’t have the credibility and distribution to reach their marketing goals on their own with such reports, they rely on advertising and PR to attract … Read more

How do you turn people who are totally unaware of a product into raving fans?

This is the marketing question of a lifetime—and there’s no way we can tell you it’s a one-size-fits-all template. Some brands succeed one way, and others need the complete opposite.

For example, Warby Parker used paid ads and influencer marketing to skyrocket their direct-to-consumer glasses. Most brands think this is the only way to get their claim to fame in the digital age.

But we’re going to show that this actually isn’t the case. Creative brainstorming tied to an understanding of how to give the perfect first experience is how a brand can reach worldwide success.

It all starts with oats and the massive rise in demand for plant-based milk. The next time you grab a coffee at your local coffee shop, ask them what plant-based milk options they have. When they say oat milk, … Read more

What would you do if you were served macaroni without cheese? How about a sandwich with peanut butter but no jelly? A dish of fried fish without chips? Oops… I am getting off track.

Marketing without emotions is just as bad as the above-mentioned culinary faux pas. Emotions have an intense impact on our decisions. They create lasting impressions and make us follow the same pattern of action again in the future.

Fasten-up your emotional seatbelt and get ready for the ride!

What is Emotional Marketing?

Hubspot says, “Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy.” So basically, emotional marketing is everything based on your customers’ desires and needs, as they are the ones you are trying to build an emotional connection with! It’s kind of like an ice cream commercial that makes me feel … Read more

B2B Marketing Rules Covid-19
I was supposed to go to an Alanis Morissette concert this July. When the pandemic hit hard in March, I wasn’t ready to cancel my ticket yet. Surely,
surely we would have it sorted in time for an outdoor concert four months from now. I held out hope. Then, in June, she rescheduled for July, 2021. And now I’m wondering if that will be enough time.

Isn’t it ironic? 

Don’t you think?

All of which to say: This pandemic has been around for longer than we thought it would, and is looking to linger far longer than we would like. What seemed like a brief, surreal interlude to be gotten through has now become a reality to live with, at least for the time being.

As B2B marketers, we need to reassess how we are adapting our marketing to our buyers’ current situation. We’re no longer scrambling to cobble together Read more