Market Mix

There are a very few businesses in the world that have grown like Netflix. From an old-fashioned DVD rental service to the world’s largest content streaming service, Netflix marketing strategies sure have some great lessons for every business striving to make it big out there.

Reportedly, Netflix’s revenue has grown 183% between 2016 and 2020, coming close to $25 billion by the end of 2020.

Same goes for its subscribers. By 2020, Netflix had crossed 200 million paid subscribers which is more than any other streaming service provider.

That’s some tremendous growth right there and it’s no secret that each entrepreneur envisions the same for their business.

Coincidentally, I am the assistant marketing manager at ProofHub, a project management tool used by teams at Netflix itself. I have been observing Netflix marketing strategies for a long time and wanted to share how every growing business can take inspiration from … Read more

Apple just added 200 new emojis for iPhone users. Why? And should we be using emojis in our social media marketing?

Social media marketing can be fun too.

Messaging is important, and brands that want to stand out often use emojis, those cute little button type things that express emotions like sadness or happiness, as well as thoughts and platitudes. They are great fun, and they’ve been growing in number ever since their first appearance. Now Apple has given the iphone 200 new emojis as part of its iOS update. And we were wondering, are emojis still relevant to social media marketing?

How it all started

A Japanese marketing agency is responsible for unleashing emojis on the world. Back in the 1990s, they were introduced as a way of avoiding having to use typography icons. The typographic icons are still used today but nowhere near as much as emojis are.… Read more

If you’re wondering how to integrate chatbots into your marketing strategy and encourage higher engagement, this article is for you.

A chatbot (also known as a talkbot, chatterbot, Bot, or IM bot) is a computer program that conducts a conversation in natural language via auditory or textual methods. It can understand the intent of the user and send a response based on data and the business rules of the organization.

Chatbots help businesses increase their availability to customers by working 24/7, while also replying to queries in personalized ways that are predetermined by the company.

Most of us have likely encountered these at least once – knowingly or unknowingly – and there’s a good possibility we’ll start seeing them more often now in the wake of the coronavirus epidemic.

That’s because numerous businesses have turned to marketing automation to manage the large flow of online inquiries and sales resulting from … Read more

Trade shows bring businesses in the same industry together, drawing in hundreds — sometimes thousands — of people every year. Exhibiting your company’s products and services at one might be the big boost your business needs. If you have a strong sense of trade show marketing before heading into the event, you can walk away with a ton of money and useful connections. We’ll tell you everything you need to know about trade shows and how to position your business at one.

What is trade show marketing?

Trade show marketing involves showcasing and promoting your products and services at one of these large-scale, industry-specific events. Because trade shows aim to help businesses boost brand awareness, you’ll gain a ton of exposure and a whole new audience by attending one as an exhibitor. You’ll also get to meet other professionals in your field as well as new customers, learn what your … Read more